12 Interior LinkBuilding Factors
[vc_row css=”.vc_custom_1459404147420{margin-bottom: 40px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][stm_post_details][vc_column_text css=”.vc_custom_1471348355937{margin-bottom: 20px !important;}”]UNDERSTANDING INTERIOR LINKING 101
On-page Linking Factors For Crosslinks
Creating a new website and marketing it online can take up serious time. To tackle a large online marketing campaign it is wise to break it down into scheduled tasks and timeline your goals and milestones.
When creating a new project here at SEObank.ca we have departments for each scheduled task and usually break things up into three categories…
- On Page Optimization
- Interior Linkbuilding
- Off Page Backlinking
Creating interior linking will not only help your users find relative data but it will tell Google what your website content is about. SEO experts will create interior crosslinking profiles for link sculpting and proper website architecture. These play and integral part of online marketing, here we will cover some basics of interior linking. Website architecture is beyond what we can discuss here in this short post but you should have a look at this article to learn more about successful site architecture for SEO by SEOmoz.
12 Interior LinkBuilding Factors to Consider
- Link embedded within relevant content that discusses link target
- Title, headers, and content focus on one page topic / keyword
- Relevant text surrounding the link
- Does the page rank for its title?
- The anchor text of the link
- Page linked from other external websites?
- Proximity of the page to the root location
- Location of the link (on the page)
- Page Content (topic, amount, time created, ect)
- Pagerank
- Excessive advertising
- Duplicate content?
Key thoughts regarding interior linking and crosslinking
On page linkbuilding or crosslinking is a vital part to the overall linkbuilding process of any online marketing campaign. As with anything in SEO everything is a process of analyzing and refinement. Choose to create crosslinks on pages that are already ranking well in the Search Engines and pay special attention to relevance and anchor text. On page criteria is a key part of the overall linkbuilding process.
[/vc_column_text][stm_post_bottom][stm_post_about_author][stm_post_comments][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”527″][/vc_column][/vc_row]Google Panda Update
[vc_row css=”.vc_custom_1459404147420{margin-bottom: 40px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][stm_post_details][vc_column_text css=”.vc_custom_1471427525520{margin-bottom: 20px !important;}”]GOOGLE ALGORITHM CHANGES WITH PANDA
And Quick Review of What to Do about it!
A common question we get at SEO Bank, about the recent Google Panda Algorithm is, “Do Keywords Still Matter?” and “Is SEO Dead?” with all of recent updates to Google’s Algorithm (Read More about Panda and Penguin Google Updates) its hard to get a straight answer. Although these sound more like cute animals or Disney’s latest Hollywood Release, they can seriously affect your website rank and sales.
Google Panda Search Engine Changes
So instead of more mis-information here is some advice you can bank on. Is SEO dead? NO! of course not as long as we have search engines like Google and Bing we have search engine results (SERP’s) and therefore SEO.
Do Keywords Still matter? sure, just not inside of a meta tag and have them occurring naturally across your page. We will talk more about on page SEO factors in a second and more importantly keyword relevance, but for now lets look at what the last Google Updates mean.
Matt Cutts (Google Engineer) offers webmaster and business owners alike straight information on what the last Google Panda Changes were about and direct from Google’s Webmaster Blog. The rules are as follows…
Google Panda Changes
keyword stuffing
Proper keyword research (Use Relevancy – Not Industry Jargon)
Site Speed and Load Times
White Hat SEO Only
No Link Schemes
No Unnatural Links
Usability and Layout
Great Natural Flowing Content
Fresh New Content
Google even Offers a great set of rules on Website Quality Guidelines for anyone online. For the most part you do not have to read all of this material just use common sense and stay away from scheme’s, black hat SEO, keyword stuffing and you should have a long profitable life online.[/vc_column_text][vc_row_inner css=”.vc_custom_1452700243026{margin-bottom: 39px !important;}”][vc_column_inner width=”1/2″][vc_column_text]
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