Why should you work on improving CTRs?
PPC marketing, or pay-per-click marketing depends on CTR for a successful campaign, also known as click through rate. When CTRs are high, it means that your campaign’s quality score is improving and your ad will perform better. In the world of online marketing, being visible is fundamental, so improving CTRs are important. But there’s a lot more happening in the world of marketing than you may think. For starters, it matters a lot across all marketing channels, and it works hand in hand with organic search results, social media and email marketing.
Click Through Rate has an Outstanding impact on overall ranking…
There’s no secret that Google’s algorithms, as far as search engine optimization is concerned, are complex. CTR helps marketers provide a very detailed and well-structured answer to a user question, querry or Google search. Basically, when people click on a website and they begin reading articles on certain pages, Google can evaluate that website’s level of success based on how long people remain on that website as well as CTR percentage (impressions/clicks). It is important to assess not only your keywords, but your meta descriptions properly because if you’re careless, someone else will get that Click Through Traffic even though you may have better rank. People who spend time crafting a better meta description with a good call-to-action or compelling story to the end user gets more clicks.
In order to overcome the competition, you have to spend the proper time reviewing and correcting any descriptions that need re-writing or worse, completely missing. But then again, it’s not about writing longer descriptions, stuffed with keywords…its about getting character limits right and getting people to click on the search result. There are many Free Snippet Optimizer Tools to help you get a look at what your page would look like in the SERPs (Search Engine Result Pages) before you implement a change. Google cares way more about the value and quality of a certain page or post, and not so much about how many times you’ve added the keyword that defines your target for that page, that type of SEO got left behind after many Google Updates, like Panda. Many of today’s SEO strategists believe that getting SERP autonomy via CTR is the future of online website optimization. In fact Rand Fishkin from MOZ did a CTR experiment where he asked his fan base on twitter to click on a certian link and in three short hours that page went from #7 in Google to the #1 position. That is a pretty big ranking factor in anyone’s book. Also have a look at this infographic from Search Engine Watch, the #1 position in Google, receives 36.4% of traffic more than the second, third, fourth and fifth positions combined! That’s is quite the stakeholders share! Get optimizing and get to the TOP!
The great power of engagement metrics
When Google assess the quality of a web page, it looks for 3 key elements: relevance, trust, and authority level. But then again, don’t look at things the wrong way. Google doesn’t just look at the keywords of your pages or posts; it assess your entire website with over 200+ ranking factors and it time it does this it may use a certain algorithm path to rank the page or site. CTR optimization is an essential engagement metric that marketers should use to improve traffic and ranking. The data gathered helps the search engine make a decision, and maybe place your website on Page 1 or 10. It all depends on how reliable your website is to the readers. Quality content prevails, so you have to focus on engaging your audience with content that they can actually use. You can easily find your average website CTR in Google Search Console and even break Click-Through-Rates down page per page. This way you know what pages/posts to work on first…
Start Thinking More about On-Page Optimization
The way you format and structure your posts and pages is just as vital as improving CTRs. If the goal is to compel an audience and convince them to read your articles and click on your links, you have to choose your subheadings very carefully. Font size, headline, paragraph formatting, and infographics can help create a pleasant visual effect. Readers love well-crafted articles that offer useful information and external links to some more information that they might want to know more about. Offer helpful tools and suggestions to make pages valuable for your readers.
Website Traffic depends on high CTR
Low CTR levels are damaging to your website’s reputation, rank and traffic. If people are not clicking your links, then you’re doing something wrong and you need to change up your strategy. When inserting hyperlinks, make sure they lead to high-authority websites, with either a do follow or no follow link if you want to keep authority link juice for your own website. Also use target_blank for links, this way, your readers will remain engaged even if they are redirected to a new page. Steer clear of mediocre subheadings that don’t grab attention or don’t persuade readers to take action or read on. Focus on preserving engagement and include headlines that are catchy and to the point.
CTR is influential
CTR can have a great influence on the traffic quality of your website. A compelling marketing campaign must appeal directly to the reader and be geared towards your ideal client. If you provide them with information that they are looking to read, they’ll be more willing to try out your products and services. However, if you can’t raise awareness, or even get them (on page) then it’s a clear sign that your meta descriptions are not influential enough. Boosting search volume and CTR can be done in several different ways.
Target visitors who have already clicked your website using re-marketing lists. You can also go back and optimize your top landing pages for click through rates. Or go with a subscription management system that uses social media to instill trust and reliability to drive even more traffic to your company website. Even though many online businesses don’t know how to advertise with social media, it doesn’t mean the platforms are useless. On the contrary; they have a lot of potential and they can help boost overall CTR. But you need a seamless campaign that integrates conventional SEO with social media optimization to make that happen. We at SEO BANK are big believers in not only a strategic approach to online marketing but one that includes all channels for traffic for the best strategy possible.
