SEO Company Secures More Sales Leads for Businesses
Let’s face it – it seems like anyone with a slight grasp of the digital marketplace nowadays is a so-called expert in search engine optimization (SEO). However, in practice, not every SEO company lives up to the expectations of the business that hired it in the first place. Why?
Sometimes it is a lack of setting proper online goals, or lack of communication, at SEOBANK we do a lot of listening to our client’s needs. More often than not, it’s that the “so-called expert” actually lacks the skill set to advance the companies ranking online. Trying desperately to run SEO campaigns that might have worked better in the mid 1990’s.
SEO has Evolved, so have We.
Most CEOs know that a professional SEO company for their small businesses will make a world of difference in traffic, leads, and sales. We all want to rank better on the search engines. Still, the harsh reality is that the search engine algorithms change as we speak, and only a SEO expert can make most of those changes. So not only is SEO landscape changing but SEO companies seem to pop up and dissapear just as quick as your positions in search results.
Always check out the History of an SEO Agency and see if you can find out a few of the following as a guide line before hiring anyone and trusting them with your businesses rank and sales. Whenever dealing with any marketing or seo vendors, ensure that you manage your vendors properly by tracking your key metrics and KPIs. Which ultimately should be coming from the SEO Firm in the way of reports.
Questions to Ask any SEO Firm Before Getting Started:
1. How will you improve our search engine rankings?
2. How will you keep me informed of any website changes?
3. Can you share information on some of your past clients and their results?
4. Do you always follow Google’s best practices?
5. Which tools do you use?
6. What types of SEO work will you do?
7. Can you guarantee that our site will rank #1 for a major search term?
8. How often will you report on your work, and what will it look like?
9. What is your payment structure?
The above questions come from Quick Sprout’s blog Don’t Get Fooled: 17 Questions to Ask before hiring an SEO Company and I wanted to repost the article because it’s worth the read, if you schedule some SEO consulting time, we will answer any questions you may have about our SEO process.
But before we go into detail about the value of a true SEO expert, let’s cover more about the what an SEO firm and can do for your business online and bottom line sales.
So, What does an SEO Agency actually do for Your Business?
Basically, SEO companies that work with small businesses are often misinterpreted as agencies that help businesses rank higher on Google. Aside from only ranking higher which is obviously just one small business’ goal. A professional SEO company works to enhance and maintain the business’ online reputation, brand and increase sales through online leads. But it’s also good to know that it helps to scale that business, through all types of technology so that it will survive the ever changing landscape of Google Updates and be able to attract and retain new visitors in the long run.
The entire process of hiring an SEO expert starts with a Free SEO Evaluation of where the company gets it’s current website ranked against the digital market and learns that the essential steps are to improve its traffic, speed and most of all, visibility on the search engines.
Having in mind that more than 60% of the internet searches in the US are conducted using Google, most of the SEO companies for small businesses prefer choosing Google as the one-and-only indicator and roadmap for ranking. We look at all major search engines and ensure to rank you, in them all.
Aside from increasing the traffic and visibility on Google, an expert SEO firm works with you to optimize your website, it’s code structure and set your keyword focus, page per page to gain victory over the search engines.
Another thing that can have great impact on the overall success of the SEO campaign is adding proper call-to-actions within the website to capture visitor traffic and ultimately, get that lead into the marketing funnel to ensure a sale now or in the future.
Still, there is one major thing that every expert SEO company initiates to truly expand your reach online…. content marketing.
Content Marketing: The true driver of authority to any small business website
There is one thing every small business should know.
Without content, there is no SEO. Without it, there is also no possibility to rank higher, get traffic or ultimately, convert visitors to customers. Other SEO Experts and Companies have coined the phrase, “Content is King”, however that content doesn’t matter until it has the authority to be seen.
A true holistic SEO campaign should start with great Keyword Research, which filters into amazing valuable content that gets shared socially and garners tons of links beacuase people think your article is worth the share. It has VALUE. You can also create some of your own backlinks to start getting some attention, but articles that help reads solve problems will always do well online.
And that is exactly why content is the focus of every SEO company when hired by a local business. Now, a content marketing campaign can be a daunting process without a SEO expert by your side. That is mostly because it includes a lot of planning, keyword research, idealization for content and incorporating all marketing channels to expand the company story and reach out to your ideal clients no matter what stage of the buying cycle they are at.
Content marketing and SEO go well together. In fact, they cannot survive without each other – just like you cannot optimize a website with no content, or write content and then do nothing in terms of SEO. Functioning together, both SEO and content marketing help your visitors discover, engage and convert with a website.
The real magic is this, right now someone, somewhere is actively SEARCHING for your products and services and if you are at the top of Google you can gain more than 91.5% of all traffic for that keyword search term if you are at the #1 position. Even being close to the top gets tons of business, way more than lets say, running a newspaper or radio campaign at $60,000K or more per year trying to get drivers attention as they are headed down the Highway to catch your next big Biz Idea. Yeah Right. Google and SEO both dominated and pretty much destroyed, all other forms of marketing because of this fact.
People are Looking for you Online, Are you at the Top of Google, Right Now? or Not?
Anyone remember the YellowPages Books? At one time it was a viable form of marketing, creating a phone book listing. Now they too are a digital marketing company. Evolve or die. Get more people interested in and reading your content and get them to convert to customers.
Speaking of converting…
Conversion: The Ultimate goal of SEO for Small Business
Last but not the least, the number 1 goal of an expert SEO working with any business is trying to implement, analyze and get MORE website conversions.
Basically, when visitors are able to find the website in search, click the link, engage and connect with the person on that page, so that they take action, conversion happens.
Now, conversion can take many different forms. It can be a newsletter sign-up, a product purchase or an E-book file download. No matter what form it takes, the goal of leading visitors into the lead funnel where the ‘offer’ or ‘call-to-action’ makes the client jump on board is a true measure of a successful SEO company. We would like to guarantee everyone sales and we can get them pretty much ready to buy, but once they are in your hands for a sales call it’s up to You. But, we WILL, get you plenty of leads to close.
What is the Cost of Using a Professional SEO Company ?
When it comes to the cost of SEO for small businesses, not every SEO company charges the same. In fact, there are companies that charge monthly – and others that charge per project. And although there is no carved-in-stone rule here, monthly work may be short sighted for your business goals. After all, top quality SEO for small business websites takes time and every SEO expert would agree with this.
Different SEO companies use different payment structures. It’s important to know how much and when exactly you will need to pay so that you can factor it into your budget.
Because SEO can be done in so many different ways, many consultancies will charge by the project. In fact, according to a Moz survey, 70.1% of SEOs offer project-based pricing. If this is something you’re interested in, you can find someone who offers it. Expect to pay between $1,200 and $7,500+.
At SEOBANK.ca we use this quoting method, where we take in all SEO considerations across 5 to 6 professional SEO tools to see what your campaign needs or if any code changes need to take place and give you a proper quote on exactly what you need because that makes the most sense in fair pricing.
After the initial SEO work is complete and you have a good foundation and visibility online, we work to increase your keyword reach via Month to Month SEO Services, again offering just the services that would make the most impact, our Month to Month Services start at $550 CAN and includes, New Keyword Research, Content Creation, On-Page Optimization, Local SEO, Social Media Marketing and Backlinking.
SEO PRICING MONTH TO MONTH IN DIFFERENT COUNTRIES.
Another option is to pay by hour, which is a popular option if you’re dealing with technical SEO or need to fix just one small aspect of your website. Expect to pay $76-$200 CAN per hour for a good SEO. We also fall into that range, depending on the service provided.
In the end, we can definitely conclude that SEO services are a great value to any business. However, it is a long-term investment, not a get rich quick scheme. It is much like any other forms of investing. Education about the SEO process can be helpful and you would want to hire someone that you can trust and really know that he is going to lead your business SEO to success online.
That is how we got our name SEOBANK, we see ourselves as Investment Brokers for the biggest asset a company can own. DATA. Shaping content, expanding your reach, gaining leads and ensuring people feel great about your brand online is what we do.
If you are interested in growing your business online with the help and strategic guidance from a trusted SEO Firm that gets results Get in Touch.
