Running and Managing a Successful PPC Campaign
A successful PPC campaign can make your business thrive, while a poorly run campaign can end up wasting a lot of money. Your content must match your ads while your landing pages must help you meet your objectives. When you are ready to begin a successful PPC campaign, it’s time to ask yourself these important questions.
Are You Optimized for Use on Mobile Devices?
If you are going to use text services to send offers to your database of customers, you must make sure your site is optimized for mobile use. Customers are going to be dissatisfied if they receive a text and then have to wait for a page to load. To optimize your landing pages for use on mobile devices, keep your headlines to four words or less. Make sure the content is organized and that there is a clear call to action. Always make sure that you can click on your phone number from a mobile device to allow the customer to call your company without having to dial.
Did I Do Appropriate Testing?
If you’re not analyzing or testing your content to see what works, then you aren’t doing enough to ensure the success of your PPC campaign. You need to test to see what is effective and where your techniques are falling flat. Identify the Adgroup that is the most successful, and test those ads against new ones that you create. Always look for ways to improve your strategy so that you reach your goals through the least amount of effort and money as possible.
How Do I Engage With Valuable Leads?
The best way to engage with leads you want to nurture is through an opt-in text messaging campaign. You develop leads and get potential customers to opt-in to receiving marketing materials from your company. This way, you can send text messages any time you have a new offer or important information to share. You can nurture your leads and keep your customers in the loop when you have a special deal to offer. Email lists can work, but text messages are opened almost 100% of the time.
Am I Offering Enough for CPA Targets?
As part of your PPC campaign, you set an amount of money you will pay for a conversion to your website. This is a maximum amount, and you are bidding for a spot in search engine results. The problem is, your maximum CPA has to make sense. If you are only making a $10 profit on an item, you don’t want to spend $20 per click just to show up in searches. Determine how much each conversion is worth to you, and don’t spend more than makes sense.
Have You Built Organic Landing Page Traffic?
When you have created successful landing pages for your products or services that you are paying to send traffic to, you want to make sure that customers are reaching you through organic methods too. This is done by creating plenty of links from valuable sources by optimizing your landing pages for search engines. Make it easy for your followers to share your information online on social media by having a one-click button to share.
Author Biography:
Joel Lee
Joel is the SEO marketing specialist at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.
