5 Awesome On-Page SEO Techniques
Valuable SEO Techniques for Online Business
On-Page SEO is one of the most significant ways to promote your online business. This content optimization will help you to achieve top ranking in searches and run effective SEO campaigns. This is all meant to drive customers to your doorstep. The ultimate purpose of On Page optimization is to provide a clear understanding of the context of your website. The process would be to optimize each one of your website’s individual pages parts including content, titles, URLs, and descriptions.
Visualize your website as the pivot point of all SEO practices. For this reason, it is important that you optimize your site to speak the language of Search Engines. Today, there are many techniques you can employ to optimize your site. However, to achieve the best results, it is essential that you implement the latest on page SEO techniques to ensure you are following the ever-changing rulebook. Follow these 5 awesome on page SEO tips.
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Content Optimization
Quality content is essential in SEO On-Page optimization. You can achieve top ranking and increase traffic tremendously to your website by optimizing your site. Content optimization is a process you cannot afford to ignore. Be sure to carry out extensive research about what you want to post on your website. Avoid copying content from relevant competitors as Google penalizes sites with copied content. Focus on every aspect of your page including comments, blogs, and content. Create an easy path with your sitemap to keep clients on your website as long as you can.
What makes up good ON-Page SEO content?
Content that is:
- Published for the first time unless you clearly specify that it is borrowed or give the canonical tag as expected.
- Describes photos and videos well and has correct placement
- Relevant and useful to users and not just used to fill space.
- Highly researched and long in length as they are proven to offer valuable information to web visitors.
- Unbiased, truthful and justifiable. Give insight to both sides of the story at all times.
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Keyword Density
Another factor that Google uses to rank websites is Keyword density. Make the most of high search volume phrases, keywords and ensure they are relevant in your website. Most importantly, avoid the black hat technique of keyword stuffing to prevent spamming and will rank you lower in search engines.
It is highly recommended that you keep your keyword density at 2 percent. Check your keyword density and ensure it adheres to the Latent Semantic Indexing. If you don’t have a way to check, a on page SEO service or companies have the proper measurement tools like an on-page SEO checker to ensure you are at proper optimization levels.
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Optimize Titles and Meta tags
Meta tag and title optimization is another On-Page SEO technique to implement. A title and Meta tag that is well optimized provides a clear picture of what your page entails. Furthermore, it helps search engines to have a better understanding of what is on your landing page. It is usually the first 2 lines of content below the title.
Take time to make your titles applicable and meaningful to your landing page. A good title is about 70 characters or less including space. Note that Google keeps changing its guidelines and a Meta description should be about 320 characters. As a result, ensure that you get a title and a Meta tag that is interesting and catchy. Such a title will give you the best Click through Rate in search engine ranking.
Tips for optimizing your titles
- Write descriptive, short and clear titles.
- Include keywords at the beginning of your titles as it gives a clear picture of what to expect
- Include power words and numbers such as “amazing, actionable, checklist and ultimate” among others that make your titles interesting.
- Provide an accurate description and avoid including domains in your title. However, if you are sure that your brand is well known, you can have your own domain in your title.
Meta description optimization tips
- Avoid the use of auto-generated details in your Meta tags.
- To make your descriptions relevant and worthwhile, add target words.
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Create high-quality backlinks
The other important Google ranking factor that is here to stay is backlinks. These should link you to other relevant pages on your website or other reputable and related sites. Effective links enhance brand visibility and builds trust amongst web visitors. Keep in mind that only the best backlinks offer quality results. Domain host authority only represents 23 percent of Google’s ranking system. Optimize your site for a quick way to gain some ranking visibility in the search results.
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Avoid unnecessary On-Page SEO Updates
As mentioned earlier, only the right SEO techniques can help you achieve top ranking in search engines. When handling site optimization, it is imperative that you only make the necessary updates. Work with an expert or website developers to create a site that is appealing to the target audience and search engines.
An SEO expert will focus more on key points and keep track of your site. What’s more, a website developer can spot certain mistakes before your website goes live. This is in terms of upgrades, maintenance, and other additional features you may want in your site.
Focus on These Features When Upgrading your Website
- Internal and external links
- Head tag optimization
- Use of catchy words especially in the first and last 100 words
- Use HTTPS to build trust amongst web visitors because it comes with a security feature that offers security to confidential information
- Alt tag upgrades
- Make the site mobile and user-friendly
Note that when you are running a business online, On-Page optimization and content marketing is actually all you really need. It is a net that attracts and keeps clients visiting your page. It has a lot to do with UX & Usability as well as traffic generation which can convert to leads. Familiarize yourself with these awesome SEO tips to fully optimize your site. If you want to learn more about SEO, you can look at some Udemy free online courses.
Once you have implemented these valuable SEO techniques, you can work with an SEO expert like Chris from SEOBANK, he will evaluate the On-Page optimization needs of your page and offer the needed services to improve its overall performance. If you need any help from an SEO Windsor company, contact Chatham-Kent SEO specialist and we’ll do the work for you!
The 10 Golden Rules of Website Optimization
Website Optimization for Increased Traffic
Business success today is much due to online performance and website optimization is the key to increased traffic to your site. The world is online waiting to search your business! On average, Canadians spend 4 hours online more than people in any other country in the world. That is a whopping extra 36.7 hours per month!
With so many people browsing the internet, if your website is not optimized, you could be missing out potential clients! You are probably wondering how to optimize your website. The entire SEO process can be very overwhelming so we created a list of the 10 golden rules of website optimization. What is it about these keywords that are so important to site optimization? These rules should help you understand how the SEO process works and teach you website optimization techniques!
Let’s get started!
1. The Importance of Keywords
Unless you’re new to SEO, then you know the importance of keywords to website optimization. Sure, there are many research Tools such as Ad Words by Google that will generate keywords that get the most hits but it will take some time to learn which ones will work best for you and your business. Follow these 3 steps to grow your SEO using keywords.
- Research the right keywords for you.
- Create a list that will generate the most hits for you.
- Use them in well-written, relevant posts without giving the impression you’re just sprinkling them in.
Be sure to stick to the keywords you have selected. It’s the best way to optimize website for search engines and you will rank higher.
According to Mike Zhmudikov from Seologist: “Never fall in love with the keywords you’ve once chosen. Always keep on digging more keyword opportunities, for example, via Google trends or competitors’ analysis. Infinite keyword research must become your weekly or monthly routine”
2. Follow Google’s Webmaster Guidelines
Many web searches are performed through Google. Thankfully, Google wants to help website owners succeed and has created a list of Webmaster Guidelines to follow when you are optimizing your website. The guidelines act as a site optimization tutorial and will help make your website rank higher in SEO.
Add a Sitemap
The best way to help visitors on your website to find their way around is to add a sitemap. These are menus that will lead your visitor to other pages on your website. You will often see these repeated across the top of each webpage so people can get from one place to another easily. Adding a sitemap to your webpage will also win you some SEO points with Google.
Text Links and Text
If you’re going to include links, make sure they come from reputable sources such as a newspaper, journal, or niche magazine. Don’t surpass 100 links per page. This might raise red flags and your site could get flagged as spammy. Check your text links to ensure they’re not broken. If they are, it’s important to replace them.
Check for Technical Issues
When you are building your website, be sure to check for technical issues. Paying attention to the length of your URL’s. These are what appears in the search bar and the golden rule is – the shorter the better. You never know which internet browser visitors will use so you must ensure your website is compatible with all of them. Also, long URLs are very unappealing and difficult to share or type. Website Optimization from the start will put you on top of the charts!
User Testing
If you are an app developer or running any type of SaaS Business, you should have User Acceptance Testing set up to ensure your UX is both intuitive and fluid. If you have not heard about UAT testing before, you can learn about how to set up a walk-through for the end user or the client to verify the workflow of the software by visiting Design Rush in the link.
3. Use Quality Content
Let’s face it, great websites use quality content and website visitors are attracted to it! Bloggers who constantly update blogs, adding quality content, tend to be the most successful ones. Many seasoned business people often wonder how new and young bloggers are able to attract so much business to their sites. This is because their blogs keeps readers engaged and coming back for more. If you want to attract more visitors to your website, ensure you post engaging content on a consistent basis and share it through various social media channels.
4. Follow Keyword Rules
It is imperative that you follow keyword rules when building your website. It’s not as simple as picking the right ones and placing them in your text. These generate more visitors and traffic to your website but it’s easy to get a bit carried away with your keyword placement.
One of the web page optimization best practices is not to exceed 40% keywords in your content. If Google Crawlers catch you using keywords in more than 40% of the text per page, they will most likely flag your website as spammy and it won’t show up on organic searches.
A way to ensure you don’t over do it with the keywords is by adding them after you’re done writing the blog post. Some bloggers use a technique to add 1 keyword for every 2 or 3 paragraphs depending on the length of your post.
5. Add Optimized Images
The best London ON SEO expert encourage adding optimized images to your website. A picture says a thousand words! If you are going to add high-resolution images, make sure you size the images properly to reduce their loading times. The higher the resolution, the longer they may take to load. The longer the load, the more likely they will leave your site. Optimized images load faster and keep your website traffic longer.
6. W3C Accessibility Checklists
Similar to the Google Webmaster Checklist, the W3C (World Wide Web Consortium) has developed a list of standards. This checklist focuses primarily on the user experience. Following these guidelines will ensure that people with disabilities will be able to easily use your website.
7. HTML
Not many people know how to write HTML and today’s do it yourself websites may not require the knowledge but this doesn’t mean it’s not important. For example, if you copy and paste text from a word processor into your website, it could complicate the HTML.
The text may appear correct but the code could have security holes, causes memory leaks, leak customer credit card information or contain a backdoor that gives access to a totally different site that is restricted. Make sure you take the time to understand the basics of HTML or hire someone who is an expert in the language.
8. GZIP Compression
Using a GZIP compression, similar to a ZIP file, helps reduce the total size of the page, so it can load faster. Internet users have less patience to wait for pages to load. For example, users will leave a mobile site if it takes longer than 2 seconds to load. This is crucial to web page optimization.
9. Shorter, Conversational Sentences
Google rewards bloggers that use shorter, conversational sentences. Most people overlook this detail when they’re in the process of website optimization but sentence length is important. The rule is to keep your sentences to no more than 20 words. The longer a sentence is, the better chances it can get flagged as robotic and non-conversational. This will give you a lower SEO rank.
Also, take a look at your paragraphs. Make sure you break paragraphs and sentences to 300 words per subsection. If it’s getting quite long, add a subheader to divide it. Readers like to skim the text for subheaders.
10. Reduce HTTP Requests
The more HTTP requests a website has, the longer it will take to load. Each page on your site is composed of text, images, scripts, stylesheets, and more. Every one of those elements has an HTTP request.
If you want to reduce loading times, figure out how many HTTP requests your site has. You can do this by opening up the browser and inspect each page to figure out the exact number .
Website Optimization: The Bottom Line
Now that you know about the 10 golden rules of website optimization and gathered some search engine optimization tips, it’s time to put your skills to the test. Are you trying to improve your SEO in Canada? Would you like to increase your website traffic and clientelle? Need a website optimization company to do the work for you? Let SEO Bank help you! Contact us fo web marketing Chatham-Kent and one of our SEO Experts will be in touch to offer you the help you need.
International SEO – How to Translate Your Website to Different Languages
Translating your website for international SEO purposes
A company’s global reach is a topic that doesn’t generally come up. Until they find themselves getting inquiries or generating orders from other countries. At this point, business owners naturally begin to consider global marketing strategies. This has led to global SEO creating a real buzz in the e-commerce world.
In this situation, the first thing that often springs to mind is website translation. That’s a great start, but optimizing a site’s content to improve its global reach involves far more than translation alone. If your priority is to establish an international market for your brand or business, you’ll want to secure website translation services that provide maximum results. Let’s talk about three important considerations in creating an international SEO plan.
It’s not just about Google Search
Global SEO goes beyond translation services by targeting customers in a particular region. While this process often begins with hiring a translation company to create content in multiple languages. This is often only the first step. Just as standard SEO requires laser-focused targeting, reaching international customers involves doing the same – through localization. And this doesn’t only apply to Google, but to multiple search engines.
If you’ve only just got used to SEO for Google, you many not relish the prospect of learning another algorithm. However, depending on which countries you want to market to, that might be precisely what you need to do. There are alternative search engines to consider: Yahoo, Bing, Yandex and Baidu are widely used in other countries. Ranking in these engines is a priority if you want to move toward your goal of marketing internationally.
SEO localization is not the same as translation
If you’ve ever traveled to another part of your own country, you know that even a distance of a few hundred miles can change things. The accent that is spoken, the outside temperature and climate, a region’s architectural style, and even its cuisine can vary greatly. Internationally, these differences are even more pronounced. Unless you’re highly familiar with the locale and language, it is likely you will need a translation agency not only to convert your site’s content into the correct language, but to provide website localization as well.
Many big companies have made the mistake of merely converting their web copy into the local language without implementing any localization. You may have heard about such blunders. For example, in China, Pepsi’s original slogan – “Come alive with the Pepsi generation” – translated into a statement that meant, “Pepsi brings your relatives back from the dead.” Hardly the message that Pepsi had in mind to promote its cola.
While mistakes like this are amusing to read about, they underscore the need for having a firm grasp on cultural differences before you attempt to translate web content verbatim.
For website translation to be successful, a solid understanding of the local culture, its geography, and the nuances of the language are required. Regional dialects, slang words, and colloquialisms should be taken into account so that your keyword search will be optimized with the proper phrasing. Additionally, it is vital to know what is appropriate for the culture and what is not. You want to ensure that your prospective customers have a positive experience, not leave your site insulted.
Keyword Research
A third consideration, which goes hand-in-hand with website localization, is keyword research. The interests and needs of your global audience are what will create your keywords. Making sure these keywords translate into relevant search phrases is critical to your success. What is important to your audience is going to vary considerably around the world, so you want to uncover the answers to questions such as:
•What are the emotions and values of my target audience and how are they expressed in the local language?
•Where does my target audience typically shop for products like mine?
•What do they call my product and how is it described?
•How do they perform searches? Are there common phrases used for this?
•Who is typically doing the purchasing in a household or business?
•Are my keywords appropriate for the audience I am targeting?
•Am I displaying the correct time and currency on my site?
Additionally, you will want to research which keywords your competition is using and see how you can improve upon them.
The worldwide marketplace
The statistics regarding Internet use around the world may surprise you. Of the entire population of internet users, North America represents only 8.3%. European users make up 17%, while Asia represents nearly half of all internet users on the planet, at a staggering 48.7%. Clearly, if you aren’t looking at the growth of your business from a global perspective, you are leaving revenue on the table.
Expanding Your Global Reach with International SEO
Considering the preferred search engine of your target market, implementing website localization, and performing thorough and relevant keyword research are critical components of a successful strategy for global e-commerce. Rather than just translating your website into another language, taking the time to create quality content that resonates with your foreign audience is a way to capture your share of the global market and generate
What is Local SEO and Why Do You Need It?
The world of online marketing is constantly evolving.
First, it was enough simply to have a website. Then, you had to learn how to optimize your website.
Now, people have taken it a step further and are talking about local search engine optimization, also known as local SEO and ranking in the local map pack.
Have you found yourself scratching your head and wondering “what is local SEO?”
Are you confused about why it’s important for your business? If so, you’ve come to the right place.
Keep reading to learn more about local SEO, why it matters, and the steps you should be taking to enhance your local search engine rankings.
What is Local SEO?
First things first, let’s clarify what local SEO actually is.
Local SEO is all about optimizing your website so that it shows up in search engine results when people are looking for a business in a specific location.
For example, if you run a bakery in Ontario and someone near you is looking for the best bakery in Ontario, you would want your bakery to show up in their search engine results for those keywords.
How do you get your bakery to show up in those results? By utilizing local SEO strategies.
Benefits of Local SEO
Okay, you understand what local SEO is. But, why is it so important?
There are a lot of benefits that come with implementing local SEO strategies into your digital marketing plan, including the following:
Reach More Customers
Perhaps the greatest benefit of utilizing local SEO strategies is the fact that you can reach more people and significantly increase your customer base.
Local SEO is especially important now that just about everyone (77 percent of cell phone users, in fact) has a smartphone.
Many mobile searches have local intent, meaning that the user is looking for a particular product or service in their specific area.
If your website is optimized to show up in these people’s search results, you’ll be able to bring in a lot of new customers.
Make More Sales
There’s more good news, though. A whopping 80 percent of those mobile searches end in an actual sale! With those numbers in mind, why wouldn’t you want to make local SEO a priority?
Set Yourself Apart
Utilizing local SEO strategies also helps you set yourself apart from other local businesses that offer products or services that are similar to yours.
If they’re not taking advantage of local SEO tools and strategies, you can fine-tune your approach to gain a competitive edge.
This means you will show up more often for more searches, where your competitors are no where to be found online.
Essential Local SEO Strategies
At this point, you’re probably convinced that your business can benefit from implementing some local SEO strategies. But, what kinds of local SEO strategies and tools should you be using?
Some of the best, most effective approaches are listed below:
Claim Your Google Places for Business Page
The first step you should take is to claim your Google Places for Business page or (Google My Business) now. Every business is able to use this tool for a free listing.
Once you’ve claimed the page, be sure to fill it out completely. Include as much information as you can about your hours of operation, address, and contact details.
The more information you provide, the more likely your business is to show up in people’s search engine results.
Link to all your Social Media Accounts
Once you’ve set up your Google My Business Listing up and running, you’ll need to link your website to powerful social networks like:
Facebook Business Page
Twitter Business Account
LinkedIn Business Profile
Instagram Business Profile
Pinterest Business Profile
These sites focuses on social interaction with current and potential customers. It allows you to feature more reviews of your business, but be careful on social media, they are personal accounts and business profiles! Always make sure you are using the right account type for your business online. You want to provide more information about your services, and share images and videos. These accounts can be a key factor in increasing your brand’s exposure on Facebook and other social platforms.
Use the Right Keywords
It’s also important to use the right keywords, especially for page titles and in blog content.
For example, if you run a plumbing business in Toronto, you might want to use a keyword like “plumber in Toronto.”
By the way, if you are a plumbing company, you can check out this Ultimate Guide to Plumber SEO here.
While using locally optimized keywords is helpful, remember to still use them in a natural way.
Avoid overusing these keywords, too. Search engines will penalize your site if it seems like you’re just stuffing in keywords for the sake of improving your ranking.
Create a Listing for Each Location
If your business has multiple locations, be sure to create a listing for each one. This provides people with the correct details for the location nearest them. It also gives your business more opportunities to improve search engine rankings.
Keep NAP & Citation Information Consistent
When you’re creating NAP citations (name, address, and phone number), it’s important to list them in the same format each time.
Consistency is key when it comes to all forms of search engine optimization, and using consistent NAP citations will help boost your business’s overall visibility.
You can use a local SEO tool like Bright Local to measure your success, The best local SEO tools. Free trial, no card needed.
Ask for Reviews
Reviews can significantly boost your search engine rankings and make it easier for local customers to find your business.
Don’t be afraid to ask your current customers for reviews. You might even want to create an incentive or referral program to encourage reviews and keep new ones coming in.
Create Local Content
When you’re writing content for your website, make sure it’s geared toward your local audience. When you establish yourself as a local authority in a particular field, you’ll boost your credibility and attract a larger local audience.
In addition to focusing on what your business sells, use your website to promote local events, share local news, or teach local customers about a specific topic.
Make Sure Your Site is Mobile-Friendly
Finally, make sure your website is mobile-friendly.
Remember, most local searches occur from a smartphone or tablet. If people can’t access your site from these devices, they’re going to look elsewhere for a particular product or service.
Looking for More Local SEO Help?
You’ve now got a definitive answer to the question, “What is local SEO?”. But, you might still need some help in putting your knowledge into practice.
If you’re not sure how to implement these local SEO strategies or just want someone to guide you through the process, contact us at SEOBANK today.
We offer a variety of local SEO services, as well as other services that will help you optimize your website and grow your business.
Competitor Keyword Research & SEO Audit Tools
How to find a competitors online marketing strategy
The best way to boost your search optimization game is by using SEO tools to perform keyword research on your competitor’s website. First, though, you must reveal who your top Google ranked competitors are by performing a search of your company category locally.
To find competitors website, search your category of business and location in the search bar. A list of Google ranked websites will populate. Is your business placed below your competitor’s on the page? If so, you are ranked lower than your competitor and need to work to improve your ranking.
You can do this by finding specific words on your competitor’s website and re-using them. This SEO strategy will help you gain a competitive edge in the search results and ultimately drive more customers to your business. Join us as online marketing Chatham-Kent, we explore what competitor keyword research is and the tools to find those crucial keywords.
Competitor Keyword Research
There are two types of competitor’s keywords. They are the keywords in their writing that rank them well in search results AND keywords that they are targeting but have failed to rank well for. Not only can this valuable research inform your SEO keyword strategy but locating and implementing this information in your own writing is the key to helping you rise above your competitors in the SEO rankings!
4 Ways to Use Competitor Keyword Research:
- Research and use your competitor’s keywords to compete for rankings in the same search results.
- Find and begin targeting keywords that have not yet been targeted by competitors.
- Discover broad terms (words that have wider meaning) used by your target market that you hadn’t thought of yourself.
- Determine why your competitor’s website ranks above yours for broad keywords.
How to perform an SEO Audit to Find Competitor’s Keywords
When trying to find competitor’s keywords, first you must determine how to find keywords on a webpage. While there is not a single one-click SEO auditing tool available to find them, there are a few accessible tools used to smooth out and speed up the research process. Before searching for one that generates a list with a few clicks, do some manual digging on your own.
SEO Competitor Website Analysis Tools
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Uncovering The HTML Page Source of Your Competitor’s Website
- Open your Internet browser and find competitor’s website.
- Choose any page on the website, right-click on that page and click “view page source” A window should appear displaying the HTML page source.
- View the code for the keywords in the title tag, the meta description, the optional keywords tag, and any image title tags or alt tags. (Not all websites use the keywords tag, but it’s worth checking.)
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Use The Screaming Frog Spider SEO Audit Tool
There are quite a few free online competitor analysis tools but we recommend for you to use the Screaming Frog Spider SEO audit tool. It is a leading program trusted by thousands of SEO agencies worldwide for reliable results.
- Download the Screaming Frog Spider software
- Perform a simple SEO audit on your competitor’s website
- Allow this program to crawl the site the way a search engine does
- Receive loads of information including meta data, image alt text, anchor text, heading text and much more. All Installed Plugins of these components point to the keywords your competitor is targeting.
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Access the Google Keyword Planner SEO Auditing Tool
A free Google account is all you need to access the free Google Keyword Planner Tool in the Google AdWords interface.
- Login or sign up for a free Google account on the upper right hand side of your Google search page.
- Log into AdWords (the link above), navigate to the Keyword Planner, and locate the “Find new keywords” option.
- Select “Search for new keywords using a phrase, website or category”.
- Once you’ve opened the form, click on the text field under “Your landing page” and enter your competitor’s URL, then click “Get ideas”.
- Google will now take a moment to crawl that URL and generate a list of keywords related to both the page and the website as a whole.
- Let Google finish and displays your results.
- Click the “Keyword ideas” tab below the graph to see your list of competitor keywords.
More SEO Auditing Tools for Competitor Keyword Research
A quick online search can reveal many online competitor website analysis tools available. These can provide a list of your competitor’s pay per click (PPC) keywords (for AdWords, Bing Ads, etc.). Consider using a top keyword spy tool called SpyFu (free or premium), SEMRush (free or premium), and the Google AdWords’ Opportunities tab (free) in the AdWords interface. More tools are listed below.
- Alexa Competitive Analysis (free or premium)
- BuzzSumo (free or premium)
- Moz Open Site Explorer (free or premium)
- Moz Keyword Difficulty and SERP Analysis Tool (premium with free 30-day trial)
- SERPs Keyword Rank Checker & SERP Checker (premium with free 30-day trial)
This may all seem a bit complicated but don’t let the task of competitor keyword research discourage you from the process. Watching your site jump up in the rankings is an extremely satisfying achievement and truly legitimizes your company. As you have read, there are many competitor SEO tools to assist you. If this entire process sounds too trying or you’re not sure what to do with your competitor’s keywords once you’ve discovered them, companies like Volume Nine can help you make the most out of the SEO tools and the research process. Contact us today with questions, leave your thoughts below in the comment section and feel free to share below any other ways to perform competitor keyword research with London ON seo firm.
The Ultimate Guide to Plumber SEO
The Ultimate Guide to Plumber SEO
SEOBANK’s Ultimate Guide to Plumber SEO
+ Plumbing Company Case Study of Rankings!
Trying to promote your local plumbing business?
Want to learn the secrets of plumber SEO?
Any plumber who is serious about their business needs to have a great website that showcases their expertise and skills and allows someone to get in touch. However, it’s not enough to have a great website if nobody is finding it.
That’s Windsor search engine optimization (SEO) comes in. With the right SEO tactics and strategies, you can ensure that prospective customers find your website when they need it most.
If you’re ready to get started with SEO for your plumbing business look no further. Below we’ll give you our ultimate guide to plumber SEO!
Plus an actual case study from a local plumbing company called Grossi Plumbing & Heating where we used this exact method to dominate Google.
1. Claim Your Google My Business Page
The first thing you’ll want to do to start boosting the SEO for your website is to claim your Google My Business page. Google offers these tools for local businesses to help them manage their profile on Google and get local SEO rankings in the map pack.
Claiming and optimizing this page will allow you to have a better chance of customers finding you. It increases the odds that you’ll come up when somebody searches for a plumbing business in your local area on the Google search page or Google Maps.
Signing up to claim the page is easy enough to do. Once you claim the page, you should make sure that your contact information and any other business info is correct. You may also want to add some high-quality images to your business profile.
Ok, got it Google my Business is IMPORTANT… but what actually happened in your Plumbing Company Case Study??
Check Out These SEO Results!
Truth be told, these results came in a few months after we started the SEO campaign for Grossi plumbing. Although during any month these are some pretty impressive numbers for Google My Business alone!
They showed up for 846 searches, had 522 listing views and got a whopping 685 actions in one month alone!
The last number above shows how many customers completed one of the following actions when viewing the Grossi Plumbing’s GMB page:
- Visit your website: A customer views your website. Displays as “Website actions” on bulk reports.
- Request directions: A customer requests directions to your business. Displays as “Directions actions” on bulk reports.
- Call you: A customer calls your business. Displays as “Phone call actions” on bulk reports.
Not sure about your plumbing company but how would you like 600+ more website visits, direct calls or customers stopping by right in your showroom!
2. Add the Right Information and Pages to Your Site
The next thing you’ll want to do to improve the SEO for your plumbing website is to make sure your website has all the essential pages it needs. Focusing on the user experience, site speed and quick to find information will all be a bonus on top of a great SEO plumbing strategy.
You should make sure to have services pages that explain what you can offer clients along with a great looking homepage. Each of the pages on your website should have plenty of written content on them as well as high-quality images.
Make sure that you have contact information on your site and that it is accurate and consistent with what you put on your Google My Business page. It’s also good to put this contact information on not one page only, but at a header or footer of every page on your site as well.
Play close attention to your services pages and add multiple call to actions!
Have a Look at what we Implemented for Maximum Conversions!
We wanted to ensure the new website had as many conversion opportunities as possible, after all, what’s the point of getting more traffic if you are not going to turn them into customers?
Our Conversion Strategy included:
- 24/7 Emergency Phone Number
- Our Service Area
- Proper Site Structure & Navigation
- Easy To Find ‘Select a Service’ Buttons
- Book an Estimate CTA Lightbox Form
- Each Page Fully Optimized for On-Page SEO with Only 1 Keyword Target
Converstion rate optimization and A/B testing your designs and call to actions can dramatically increase your leads and sales.
3. Start Creating Blog Content
In addition to creating service pages for your website, it’s also important to start blogging if you want to improve your site’s SEO. Adding a blog to your website can offer a lot of benefits. A blog can help ensure that search engines are paying attention to your business.
Once you’ve added a blog to your site, start adding content regularly. Blog content should provide value to your potential audience and should be high-quality. Make sure you’re writing content that truly provides value to your potential clients. Consider the problems they’re facing and create content which aims to teach them, entertain them, and provide answers.
By creating a blog and updating it regularly, you’ll end up with more content on your site that visitors can find using search engines.
4. Use the Right Keywords
As mentioned above you should be adding some great content to your website and blog. However, you also need to make sure that your content is well-optimized and that you’re targeting the most relevant keywords with these posts.
You’ll want to target keywords that someone who is ready to find plumbing services immediately might be searching for. Local keywords, such as “plumbing services in Windsor,” to drive customers to your website.
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Also, notice that any of the keywords in the table can also target your local area as well. Remember to use keywords that both relate to the services you offer as well as your local area (Geo-Target). Then, incorporate them into blog posts and your service pages and homepage. Something like this, “Grossi Plumbing – Leamington”
Using these local keywords ensures you’re getting traffic to your website from your city rather than from the other side of the country or world. It builds your local footprint faster and its where you want to draw traffic from.
Pick only high search volume keywords and add GEO Targets when possible!
Have a Look at Ranking Results we Got for Grossi Plumbing!
In terms of the competition they were way more visible online in search, and getting more of the market share. Just a few months into the SEO Campaign Grossi plumbing had really great rankings in Google search and dominated the top position for their service keywords.
They had 11 keywords ranked in the top 3 positions in Google.
Another 28 keywords in the top 10 positions in Google.
Another 41 keywords in the top 20 positions in Google.
And even more rankings with 78 new keywords showing up in the top 100 daily in Google.
5. Get Citations and Backlinks
You’ll also want to start putting in some work to get local citations and backlinks for your website. You can do this in many ways. One of the easiest and most effective ways to do this is to add your business profiles and information to local directories and sites such as Yelp, Yellow Pages, 411, etc. You can download our top plumber directory citations below so your company can get listed and found more often online.
As with your Google My Business page, you should verify that all contact info and business information is correct on these directory sites. You should also do the same with social media sites such as Facebook as well.
It’s also important to start getting other types of external links to your site as well. You only want to get high-quality backlinks. Meaning sites with a high domain authority, that are relevant to your industry and have built up trust online are a good place to start.
To get these, you’ll want to reach out to industry websites or local sites that may be relevant for your services. You may offer to write a guest post for their blog in exchange for a backlink to your site or build a relationship with them in some other way.
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6. Get More Online Reviews
One of the greatest ways to improve your local SEO is to start getting more online reviews for your business. Online reviews are a great way to build your reputation online. Word-of-mouth is a simple and effective way to get more business. While you may already understand it’s importance offline the truth is that it’s as important online.
Sites such as Yellow Pages, Facebook, and Google allow users to leave reviews. Encourage your current satisfied customers to leave reviews for you on these sites. Then when someone is searching for plumbing services and sees these reviews they’ll be more likely to request your services as well.
These reviews also have big benefits for SEO. Google and other search engines take notice of positive reviews when ranking sites. If your plumbing business has good reviews online, Google will send more web traffic your way.
Ok, got it Reviews are SUPER IMPORTANT but how do I get more of them…
The best way to start working on your local SEO is to get more reviews. The simplest way to do this is to make a list in excel of all the places your plumbing business can get a review. They might include links from Google My Business, Better Business Bureau, your Facebook Business Page and Yellow Pages.
Then you can use a URL shortener like Bit.ly to create short links to send out to your clients. We like Bit.ly because we can track the results everytime we reach out via email or ask for more reviews on social media. We even encode the links as buttons to encourage more reviews in sidebar widgets of blogs or in the footers of websites.
7. Improve Technical SEO
Improving the technical SEO and the performance of your site is also essential. You need more than great content on your site to make sure you’re using your website as effectively as possible.
One of the best things you can do to improve your site is to make sure that it is completely mobile friendly. These days, Google gives special preference to websites that work well on mobile devices. As a result, you should make sure your site is easy to view on a phone or any other device.
You should also improve the speed of your website as well. A fast loading website is well-loved by search engines.
Finally, you should also take some time to learn about on-page improvements you can make for SEO. Make sure you optimize all title tags, meta descriptions, and image alt tags for SEO. These little things are what helps search engine crawlers understand your site so they are essential to pay attention to and optimize.
There may be multiple factors holding back a website from really crushing it online. Having a SEO tool like WooRank with technical issues and create an action checklist to correct them can help any plumbing company get ahead online. Also if you are a digital marketing agency like me, using the tool can be a great way to quantify SEO progress to your clients.
Some technical SEO ranking factors to check in 2018 are:
- HTTPs Security
- Site Speed
- Mobile Friendly
- UX Design
- 301 Redirects
- Broken Links
8. Build Authority Online with Social Media
To the major search engines, website authority is equivalent to high quality, and they will reward such success with higher rankings and increased traffic. These benefits are indispensable to online marketing success.
People will always take their business to a company they can trust. This can come in the way of recommendations, reviews and a brand that people recognize. Social media is a way to both stay in the public eye and build your authority and trust online.
Ensure you create professional looking profiles which suggest to potential customers that you have some credibility and you are not here just for fun. It may take some time to build up your brand online, but posting things of value often and on a schedule will get you better results than any other method.
If you are a plumbing company you can borrow some authority from your suppliers in a few ways. Make sure to make a list of all the companies you deal with, then create an excel spreadsheet of their website and social media profiles.
You can start to like, share and comment on their posts so that they can return the favor. If you like all their company pages and follow their accounts you will be sure to get some reciprocal likes in return. Mention you suppliers often in your posts, you will be amazed and how quickly they will start to support you online!
Also it’s a great idea to promote all your services right from your Facebook business profile, be sure to fully complete all sections of your profile, like the services section and include a call to action button (Contact Us) for more calls via Facebook.
Using the Tips Above to Improve Plumber SEO
Plumber SEO doesn’t have to be difficult but it does take some work, time, and effort to get right. Consider the tips above if you want to boost your presence online and start getting more customers and clients than you know what to do with.
Questions or comments? Need help with SEO for your plumbing business? Contact us today to learn more about what we can do for you.
Facebook & Google Ads Platform Are Both Good but Which One is Better?
[vc_row][vc_column][vc_column_text]Should You Run Google Ads or Facebook PPC?
For most digital marketers and businesses who market online, the two most popular advertising platforms on the Internet, Google Ads & Facebook Ads, have long been regarded as fierce rivals. Advertisers the world over have often battled over which one is better for attracting visitors, garnering leads, and converting customers.
The truth is that both platforms are excellent vehicles for achieving the marketing goals stated above – if that were not so then why would both companies be making so much money in advertising revenue?
Which one will be more effective for you all depends on your aims, your niche, and your marketing strategies.
As it is impossible to know the exact marketing criteria for every reader who peruses this article, we shall compare the two by discussing each one’s features and letting the reader decide which one is best.
Let’s get started…
Paid Search vs. Paid Social
Before we list out each feature, let’s first take a look at the basic difference between the two advertising giants in the way of targeting audiences.
Google Adwords
Google Ads uses a paid search platform to allow their advertisers to bid on keywords that potential customers are typing or voice recording into the Google search engine bar.
Each time an advertiser’s ad is clicked, they must pay for that click – that is why it is called Pay-Per-Click (PPC) advertising.
Facebook Ads
Facebook Ads uses paid social to help potential leads and customers find the advertiser. While the advertising platform does not use keywords to target a specific audience, it does allow advertisers to show their ads to users who exhibit certain behaviors in-line with the advertiser’s criteria.
In essence, both are the same in that they offer their collected data to advertisers to find and promote to a specific audience but Google Adwords uses keywords to reach this objective and Facebook Ads uses user behavior instead .
PPC Bidding on The Different Ad Networks
Both Google Adwords and Facebook Ads use a bidding system in their auctions.
Facebook Bidding: The advertiser tells Facebook how much they want to pay (bid) for every action taken when their ad is seen
(i.e. engagement, click, like, share, etc…)
Facebook allows the following options for their bidding platform:
Choosing Goals (Objectives)
- Define Audience
- Manage Budget
- Ad Delivery Optimization
- Set Bid Amount
- Schedule Ad
- Choose Delivery Type
The bidding options are as follows:
- Auto Bidding (Facebook Chooses Bid)
- Manual Bidding (Advertiser Chooses Bid Through A Max Cap or Specific Cost For Each Action Taken)
Google Bidding: Google Adwords also allows advertisers to choose how much they bid but on a specific keyword and not on a specific action.
The advertiser selects a keyword or group of keywords to bid on and then Google deciphers how much they will charge the advertiser based on the following criteria:
Maximum Bid Amount (Max Price Advertiser is Willing to Pay for a Specific Keyword)
Quality Score (How Relevant the Ad is to the Keyword + How Many Times the Ad is Clicked Each Time it is Shown)
Both of the above metrics are combined to come up with what Google calls an “Ad Rank”, which ultimately determines how much they will charge for showing the advertiser’s ad(s).
Google Adwords allows the following bid options:
Manual Bidding (Advertiser Chooses Their Price)
Auto Bidding (Google Chooses Bid Price According to a Select Group of Criteria – Attempts to Maximize Clicks & Conversions by Altering the Bid Price on Regular Intervals)
Relevancy & Quality
This topic was briefly touched upon above, however, it can not be overstated enough that both companies use this metric to both qualify an ad and determine how much the advertiser should pay for it.
If a particular ad is receiving a high relevance – quality score, then both Facebook and Google will reduce the cost-per-action (CPA – Facebook) or the Cost-Per-Click (CPC – Google) and show the ad more frequently.
Facebook Ads Relevance Score: This is Facebook’s measure of how they view an ad. In other words, how beneficial and pertinent they believe it is to their users.
Facebook will increase costs and decrease the amount of time the ad is shown if they decide that an advertiser’s ad is not useful enough and vice versa if they feel the ad is highly-relevant.
Each Facebook Ad is scored from 1-10, 1 being the lowest score and 10 being the highest.
The following components are what Facebook uses to determine an ad’s relevancy score:
- Audience Definition
- Ad Freshness
- Campaign Objective
- Expected Feedback
These components are not as defined as Google’s quality score metrics are (shown below), which makes their scoring extremely subjective. This makes it harder to gauge what should be done to improve an ad should it get a low relevance score.
Google Adwords Quality Score: This is used to rate an advertiser’s chosen keyword(s) and ad(s). Google’s quality score determines the actual amount they will allow an advertiser to pay at auction for a specific keyword.
The score is multiplied by the max cost an advertiser is willing to pay for a keyword set to reach a final CPC price.
Google uses the following factors to come up with a quality score:
Click-Through-Rate (CTR – How Many Times an Ad is Clicked as Compared to How Many Times it is Shown)
- Ad Quality (Relevance to Keyword
- Quality of Landing Page (Relevance to Keyword)
- Ad Text (Relevance to Keyword)
- Historical Performance (Advertiser’s Adword Account)
Like Facebook, Google also uses a scoring scale of 1-10 to determine quality, 1 being the lowest and 10 being the highest.
Estimated Action rate
While Google takes only 2 factors into account when ranking an ad, Facebook takes 3, which increases the ability for direct response advertisements to covert.
Facebook Estimated Action Rate: Facebook is able to help marketers better choose their objective before launching their campaigns with their proprietary estimated action rate algorithm. This algorithm uses previous data to make an educated guess of what an advertiser’s results should be if they chose a particular objective.
This helps the advertiser in choosing a successful objective before they even start the campaign.
As part of this feature, Facebook will stop running a campaign if it is not able to optimize it, saving the advertiser money in the process.
Google Conversion Goals: Google Adwords does not predict any such results as Facebook does before an ad is launched but does give the advertiser the ability track each and every click and conversion through a pixel.
After collecting a bit of data, an advertiser can set their bids to “auto” in order to better optimize their conversion goals.
Basically, an advertiser has to set their objectives on their own and can only change them once they have collected some data. Of course, they might lose some money in the process before they are able to collect enough pertinent data to optimize their campaign.
Infographic to Help You Better Understand the Ad Platforms
Conclusion
In the end, Google Adwords and Facebook Ads offer two distinct and varied ways in which to target an audience and convert that audience. Which of these two platforms are best for advertisers depends on the each advertiser’s particular objective, and most importantly, where their model customers “hang out” online – Google Search, Facebook, or both.
In general, experienced marketers can perform well on both Google Adwords and Facebook Ads, while beginners are more likely to succeed on only Facebook as their ad platform has the ability to auto-optimize a campaign on an advertiser’s behalf.
Hope that helped!
[/vc_column_text][/vc_column][/vc_row][vc_empty_space height=”12px”][stm_partner style=”style_2″ title=”Ted Chong” logo=”2519″ position=”Ted run Ice Cube Marketing” img_size=”medium” description=”Ice Cube Marketing is a digital agency in Singapore that helps local small businesses acquire leads from PPC channels such as Facebook and Google.” link=”url:https%3A%2F%2Ficecube.asia%2F|title:Ice%20Cube%20Marketing|target:%20_blank”]
How to Create Shocking SEO Plans for Electricians
The best SEO plans are the ones that work.
Learn tips and tricks here to expand your reach and attract more paying customers to your electrician website. SEOBANK offers Web Design, SEM, SEO Plans and Full seo marketing packages for electricians that are looking to generate sales leads. Contact us for an SEO strategy example that is proven to work.
Are you creating new SEO plans?
In today’s digital age, the key to any successful SEO strategy is the same: satisfy Google. It’s been the uncontested search engine leader since its inception on September 4th, 1998.
Google now boasts over 90% of search engine market shares worldwide. Why is that important and what does it mean?
Instead of trying to please dozens of search engines, you need only please one, making your SEO strategy simple and straightforward. Follow a few uncomplicated steps, and voila… your page ranking skyrockets overnight!
Whether you’re an electrician trying to drum up business on your website or a Fortune 500 company redesigning your digital presence, the SEO principles are the same.
Read on if you’re ready to learn those principles!
What is SEO?
Let’s make sure we’re speaking the same language before we jump into the meat of this article. Search Engine Optimization (SEO) is the process of adjusting your website to make it easily accessible to search engines.
Google, Bing, Yahoo!, and other popular search engines send out web crawlers to scour the web. These crawlers search through each page of your website and take snapshots of what they find. This information is sent back to their company servers where it’s dissected and stored.
When you type a query into a search engine, it quickly flips through the billions of website snapshots they’ve stored. The search engine returns these results, ranking each web page according to how well it matched the query.
SEO is all about adjusting your website so web crawlers can easily read the information. That’s the heart of SEO. Internet gurus sometimes throw a few additional elements into the mix. We’ll discuss those as well in the sections below.
SEO Essentials
How does Google determine whether your webpage matches a query? Only a handful of people actually know because Google’s constantly evolving algorithm is a closely-held, trade secret.
Fortunately, Google has taken pity on web developers. It may not publish the algorithm, but it drops hints. In 2018, we know the following components significantly impacted algorithms:
- Structured data
- Keywords
- Headers
- Content
- Dwell time
- Meta Description
- Alt Tags
- Links
The following sections will expand on these.
Structured Data
A way for search engines to make sense of the content on your website is through structured data, most notably, through the use of two tools: sitemaps and schema.
HTML sitemaps, are primarily for users so we won’t expand on them here but XML sitemaps used to organize your information so those pesky web crawlers can better understand the relationship between pages on your website.
Schema is a tool to use after you’ve built your XML sitemap. Imagine each piece in your sitemap is a wall which defines your structure. Your schema is the paint job and decoration that goes on those walls, giving your building personality.
Keywords
When a user types a query into a search engine, the engine tries to match each word to suitable web pages. One of the methods they use is to match-up the word in the query with the words on the page.
Good marketers take the time to research the most popular key terms people search for in his industry and use keywords to their advantage.
For example, an electrical contractor in Vail, Colorado may find the following are the most searched for terms in his industry:
- Vail electric repair
- Best electrician qualifications
- Where to find an electrician near me
- Common electrical issues
He should then build four web pages, one for each group of terms above.
Where, and how often, he uses those keywords on the page is a constantly evolving strategy. In the ’90s and early ’00s, keyword stuffing was the primary method, where web designers would shove as many of those words as they could onto the page.
Today, strategies have changed due primarily to the advent of Artificial intelligence (AI), which becomes more intelligent each year. AI is now quite good at determining how well the content on your webpage matches a user’s query, relying less on keywords.
Does that mean the use of keywords has disappeared altogether? Hardly. They are just used with more finesse. We recommend you use one in your introduction, one in your H1 header, one in your H2 header, and one in your conclusion.
Headers
Your headlines used as section titles for your content are described as headers. When coding in HTML, a headline is abbreviated as H1, H2, H3, H4, H5, or H6. Each headline grows progressively smaller, H1 being the largest and only used once on any page.
Drop one of your keywords in your H1 header and drop it again in one of your H2 headers.
Content
As we mentioned, AIs are much better at discerning whether users will find your content useful. The best way to address this is (you guessed it) to build helpful content, including:
- Blog Articles
- Videos
- Product Pages
- Podcasts
- Infographics
Develop professional, relevant content to your audience to rank high! You’ve hit the mark if your video could land a spot on CBS! If it looks like it wouldn’t pass muster in a 5th-grade art project, it’s time to head back to the drawing board!
To learn more, take a look at how to write great quality content.
Dwell Time
This is just a fancy way of saying how long visitors hang out on your web pages during their visit. The longer they stay on a page, the longer the dwell time. and the longer the dwell time, the higher you score in Google’s algorithm. These are determined by Google analytics.
How do you increase dwell time? You build content relevant to the keywords for the page.
Meta Description
Spend time writing an accurate, enticing meta description. Search engines may not use these descriptions in their algorithms, but they do look at visitor’s dwell times. These nifty little snippets are what users read to determine whether your website is worth visiting and are found on search engine results pages below your website’s name.
Alt Tags
Search engines are getting better at understanding images, but are still inaccurate. You can help web crawlers understand your graphics by describing each with words and placing these descriptions in the alt tag of the corresponding image.
The alt tags are part of the HTML code used to build your website and can be accessed through the backend of your website portal.
Links
Web pages link to other web pages through 3 types of links.
Internal links – links direct visitors to another webpage on the same site
Outbound links – link direct visitors to pages on someone else’s website
Inbound links (also called backlinks) – link visitors from other websites to your site
The complexities of link-building are beyond the scope of this article. Read How to Build Backlinks to walk through the most essential type of links.
Turning SEO Plans into Strategy
Components like keywords and alt tags are the short-term, mechanical portion of SEO plans, but some SEO components, such as backlinks, require a long-term strategy.
Think through your entire process for each component to build an SEO strategy template. Then create an SEO project plan from this template. If you stick to it, you’ll finish most of your SEO in 1 day. The rest will take a couple of months to finish. Remember, whether it’s SEO Plans for Electricians or any other industry, the method is the same!
If you found this article helpful, take five minutes to check out our library of other great SEO articles.
Increasing Your Brand’s Exposure on Facebook
Visual Branding On Facebook
Creating Consistent Brand Standards for Better Facebook Marketing.
Usually, we think about a top brand before purchasing a product or signing up for their service. As consumers, we develop trust towards a specific brand name due to their quality or association with what the company stands for.
Today, when a new company is going to compete in the global market, visual branding must be done in order to capture some of the mindshare of the public. People are much more convinced with visual representation rather than written text or simple audios in advertisement technique.
Not all audience get ample time to go through the texts. When anything is in the form of a picture or moving object, that makes them much more convincing.
Along with making a good-looking presentation, the visual branding directly communicates the message. Here are some visual branding tips to get you started.
Social Media Visual Branding Tips
- Understand The Psychology of Colour in Marketing & Branding
- Create a professional business logo for all your social accounts
- Adhere to Brand Standards (Colours & Fonts) consistently
- Create social media templates or add your logo to social media visuals
- Create clear messaging that is congruent with your companies core values
- How does the public view your Brand, Warm & Fuzzy, Corporate & Serious?
Find out what resonates best with your ideal client and start a list of where your flock is hanging out online. You will be able to start branding your business in the right location, remember birds of a feather flock together ; ) If you are a B2B business you may want to select a completely different set of social media accounts compared to B2C.
Need a little direction? What about a done for you social strategy? Have a look at our social media marketing services page and book a free conversation with one of our Social (SMM) Certified Team.
Examples of Great Visual Branding
Facebook is a social media platform where almost all business leaders are posting their brand, products, and seo services Windsor.
This is producing a much higher ROI than the other web marketing London ON. The World has gone DIGITAL. It’s quick, engaging, and allows you to target a specific demographic while still hitting a large marketing goal.
Let’s see a few of the companies that excels at visual branding on Facebook.
1. Crate & Barrel
Who doesn’t love looking at the photos by Crate & Barrel? Look at all the homey and eye-catching pictures they share.
All these photos have four things in common. They all have the color white, a touch of color of green, soft color schemes, and all are related to home and lifestyle.
2. Shake Shack
This is one of the pages I hate to follow because it makes me So Hungry!
If you’ve ever eaten at Shake Shack, what you see is definitely what you get: delicious, unforgettable burgers. yum!
Not only are they consistent with sharing burger craving pics and fries photos, they’re also tempting their audience to grab a bite.
If you’re a food business and you 100% believe that the meals and dishes you offer are the best, you can try this visual strategy. Share photos of your food more often and make them so good that you make your audience drool.
3. Fila
Being sporty looks so stylish and cool … if you looked at Fila’s photos above you almost feel like you got more game, instantly!
Fila’s photos are like a cross of TSN and fashion blogger’s page. The more you look at it, the more you want to copy their style. From the way, they take their photos and the consistent colour branding, which are primarily blue and white – which are of course just reinforcing the colors of Fila’s logo.
See where I am going with this?
They might not all be the same shades of blue and white, they also break away from their standard branding for female shoes and clothing.
4. Dairy Milk
Chocolate doesn’t ask silly questions, chocolate Understands.
I know it and you know it, you are salivating right now. Cadbury Dairy Milk’s page is full of picture after picture of luxurious chocolate. Anyone can see that they stay true to their Brand and have purple hue’s on everything.
You know this is a company with serious brand standards and it shows. Even the Dairy Milk Logo itself is two glasses of milk pouring into the design, more ways to tell your brain Cadbury has dark, rich chocolate and you want some.
The brand stands out because they care how they look, serious amounts of data go into Brand Analysis and it pays.
How To Establish Your Visual Brand
If you’re thinking of taking your own photos and you want to incorporate your brand into them without putting a logo, do what Fila does: incorporate the colors of your logo into your photos.
Don’t take random photos of your product, make sure they’re attractive and the colors in the photos represent your Brand’s colors.
If you have more than three colors in your logo, think Google, you can use one or two at a time, if you feel like using all of them at the same time it may be overwhelming.
Just in case you don’t have a logo yet and you want to do visual branding on Facebook just like Fila, there are tools that really helped my company like LogoAi that helps you design a logo in minutes and even generates your brand guidelines for you.
Canva is another great tool that we use to stay consistent on social media and their design tool allows you to save a set of brand standards so you look perfectly aligned with your company’s look and feel every time you post. You can also check out their guide to branding your visual style. Get in touch for Best Sarnia seo specialist.
What do you think? What’s your favorite brand on Facebook that takes their visual branding to another level? Let us know in the comment section below!
A Beginner’s Guide to SEO (Search Engine Optimization)
If you want to attract a lot of organic traffic to your business website, you need SEO marketing.
But you already know that. You don’t know what SEO is or how you’re supposed to use it. That’s okay. We’ve created this detailed guide to break it down for you.
Keep reading to learn more about SEO and why your business needs it.
What Is Search Engine Optimization or SEO?
SEO, or search engine optimization, is a way to increase the quality and the quantity of your website traffic with organic search results. At the same time, this will also provide more exposure to your brand.
Most people will tell you SEO is about search engine optimization Kingsville, but it actually has a lot to do with people. Not only do you have to understand the kind of things your audience is searching for, you also have to know what words they’re using, and what content format they want. Once you know these things, you can create optimized content designed for and cater to your target audience.
And it all starts with asking these kinds of questions: what, who, when, how, why, where.
For example, let’s say you have a business that sells electronic blankets. These are some of the questions you might ask to help you get familiar with your target audience.
- What types of electronic blankets are people searching for?
- Who is looking for these blankets?
- When do people search for these blankets (are the searches seasonal)?
- How are people searching for these blankets (what words are they using, what devices do they prefer, and what questions do they ask)?
- Why are people looking for electronic blankets?
- Where are these people located (are they local visitors, national visitors, or international visitors)?
Once you know the answers to these questions, you can focus on providing high-quality content about electronic blankets and fulfilling the needs of your target audience.
Why Is SEO Important?
You can pay for advertising or set up social media accounts for your business, but most of the traffic online comes through search engines. If your website isn’t search engine optimized, you’re cutting yourself off from a platform of potential traffic.
Organic search results make your website more credible, and they get a lot more clicks than advertisements. The number of people who click on ads is minuscule compared to the number of online searchers out there.
On top of that, in order to keep your ads up, you have to keep paying for them. That’s not the case with SEO.
If you’re SEO is set up properly, it can continue giving your website traffic over long periods of time. This means your traffic will keep growing the longer you have content on your website.
Optimizing your website gives search engines better information about your content so they can properly display your content in the search results.
Getting Familiar With the Search Engine Basics
Organic Search results
Organic search results are results you don’t pay for.
For example, if someone finds your website by clicking on a paid advertisement, they did not find your website through organic search results. These are the types of results you can impact with SEO.
SERP Features
SERP stands for search engine results pages, and they now have many different SERP features, also known as dynamic organic results formats.
Some of these features include Also Ask boxes, image carousels, and featured snippets.
For example, when you look up what day Christmas lands on this year, you would see the date as part of the SERP. If you wanted to look for good restaurants in your area, you might find what’s called a “local pack” of restaurant suggestions in the SERP as well.
The Three Different Types of SEO
There are a few different SEO methods you should be aware of when you enter the world of optimization. SEO gives you a long-term strategy to build traffic for your website.
But not every SEO strategy does that.
Here are the three different types of SEO and what you need to know about them.
White Hat SEO
White hat SEO is the type of SEO you want. It involves the best SEO techniques and practices that work with the search engine rules. This SEO focuses on delivering helpful and quality content to the people who’re looking for it.
Black Hat SEO
People who use black hat SEO techniques are trying to spam search engines. This type of SEO optimizes content for the search engines without considering the people searching for it at all.
Black hat SEO can work, but if you use this strategy, you’re at a high risk of being penalized or removed from the search results altogether.
Most people don’t consider black hat SEO ethical, so you’ll want to stay away from it.
Grey Hat SEO
As you might guess, this is a mix of white hat SEO and black hat SEO. But just because you’re using white hat SEO doesn’t make up for your use of black hat SEO.
You should either stick to white hat SEO strategies or not use any SEO at all. Anything else can have a negative impact on your business.
What You Need to Know to Start a SEO Plan
The first step of optimizing your website is making sure you’re familiar with your business goals. Having a clear understanding of your website allows you to better choose the areas of SEO to focus on, shows you where to track conversions, and tells you how to set benchmarks.
Set up some key performance indicators (KPIs) so you can measure the return on your SEO investment.
These vary from website to websites, but they might include:
- Phone calls / Leads
- Email Signups
- Contact Form Submissions
- Downloads
- E-commerce Sales
- Etc.
You should also consider hiring an SEO professional.
You can learn basic SEO yourself, but you have to have plenty of time set aside and be willing to learn it. And SEO can be more complicated than it sounds.
Undertaking all of this on a busy business schedule can be overwhelming. If you want the best results, hiring an SEO professional is the way you should go.
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