6 Steps to Creating Long-form Content for Social Media Sites for Lead Generation

6 Steps to Creating Long-form Content for Social Media Sites 

If you’re a marketer, it’s obvious that one of your biggest worries is lead generation. You’re always looking for new ways to capture more leads for your business. And you’re not alone.

According to State of Inbound report, generating traffic and leads is by far companies’ top marketing challenge.

 

 

But often times, it’s difficult to get leads that will ultimately become your customers. But what if you can tap into the power of social media content marketing to acquire more targeted traffic and leads to your website?

That’s exactly what long-form content on social media will do for your business. There is a big audience on social media. There are about 2.46 billion monthly active users on social media with that expected to reach 2.62 billion by the end of 2018.

However, it’s difficult to stand out amidst the noise on social media. One way you can stand out is through long-form content. Now there is lots of debate in the SEO world on how long should a blog post be but for this article we are going to focus on getting more external content on social media, to point back to your blog pages.

 

Benefits of long-form content on social media.

There are many advantages of publishing long-form content on social media. Let’s consider a few of them:

 

• You can analyze a complex concept easily.
• Users don’t need to go to your website before they access this content.
• Your content can be found on search engines. According to several studies, search results on Google’s first page are usually 2,000 words or more.
• You build your reputation as an expert in your industry.
• It is an opportunity to capture more leads.

 

There are simple steps you can follow on dedicated social media portals to give you the best chance of capturing leads for your business. We’ll consider these 6 steps:

i). Define your social media goals: What do you want to achieve with your content on social media? In this case, you’re trying to capture more leads. But you have to engage your readers and provide value to achieve it.

ii). Decide whether it’ll be gated or non-gated: This is where you decide how you want to capture leads. Do you want more reach for your content or are you willing to sacrifice reach for leads?

Gated content is content that requires readers to submit their information like name, company, email address, etc. before they can access your content. The objective is to capture leads before you get the value in the post. Here is an example of what I mean…

 

 

Another way is that you can leave the access open for every reader. This gives your post more reach. You can have a link to subscribe later in the post to capture leads. Most people bounce off a page if they have to submit their information which means gated content may have a lower reach.

iii). Define value for your audience: People see value differently. Some people require little to derive value from your content while others require a lot before they’re satisfied.

What is value to your audience? You can check the long-form content that has performed well in your industry in the past to get a clue of what is expected of you to provide value.

iv). Perform keyword research: What do you want to write about? What are the words your readers use when they talk about this topic or when they go on search engines?

Let your keyword research guide you in writing a new topic or writing an old topic with a new insight.

v). Write your post: Now you have to write which is probably the most important step as you have no content without this. If you want to capture leads, you need quality content for this.

You can either write the post yourself or get a great writer to write for you to connect with your readers.

One other thing you also have to add to your content is visuals. After all, articles with images get 94% more views than those without.

vi). Optimize for conversions and promote your content: In your content, you should always insinuate to your readers that they can get more benefits when they submit their information to you.

You have to promote your content to give it as much exposure as possible.

Let’s consider how you can implement these steps in the following social media channels.

 

The Rise of Social Media Content Marketing – Navigation Links

 

Long-form Content for LinkedIn
Long-form Content for Facebook
Posts for Google My Business
Long-form Content for Medium
Business Q & A for Alignable

 

How to create long-form content for LinkedIn (Posts, Formually Pulse.)

You can create long-form content on LinkedIn majorly through the new LinkedIn Posts feature (Pulse has gone away). The shift from “pulse to posts” happened sometime in the last two years after Microsoft purchased Linkedin in 2016.

 

 

If you do posts on LinkedIn consistently and implement the right strategies, you can easily drive traffic and leads to your business by publishing on LinkedIn with Posts.

Here’s how you can go about this.

1. Keyword Research for LinkedIn

What are the terms people use when describing the topic? Content on LinkedIn usually has a professional tone and those are the words you must look for when looking for keywords.

For your post on LinkedIn, the headline is very important. According to research by Noah Kagan and Search Wilderness, they found that How-to articles and listicles perform best on LinkedIn as they got average views of 22,368 and 16,364 respectively.

This is a How-to post by Richard Branson that has over 1 million views and over 15,000 likes

This is a listicle by LinkedIn CEO, Jeff Weiner, that has over 180,000 likes, we can’t all be the CEO of LinkedIn but what we are saying here is always swing for the fences.

 

Include a number in your headline as they tend to perform better. Tests conducted by Marketing Experiments for an online dental company found that headlines with number increased conversion.

They compared headlines and their result is shown below.

 

 

To post on LinkedIn, check the popular posts to know what works for this type of audience. You can also use amazing tools to perfect your headline like co-schedules headline analyzer or BuzzSumo for content question topics.

1). Write your post for LinkedIn

To write your post, simply sign in and click ‘Write an Article’ in your usual message posting section of your LinkedIn profile.

 

 

After this, you’re transferred to the LinkedIn Post editor where you can see a new blank post ready for your input.

You can craft your post now. Add pictures to your post. According to Kagan, posts with images have a greater number of LinkedIn shares, likes, comments, and views. After this, you can publish your post.

2). Optimize for conversions on LinkedIn Pulse

To optimize your post for conversion, you can offer an ebook or any freebie that will attract your readers to give you an opportunity to capture leads.

Jeff Bullas in a LinkedIn post offered a resource at the end of the post to capture leads.

 

The link leads you to this page.

 

 

LinkedIn promotes your post when you publish it. Your connections get a notification of the title and this is why you should use a catchy title.

It is also important to publish at the right time. Research shows that posts get most views on Thursdays and Sundays and least on Fridays.

 

If you need more tips on when to post on social media HubSpot put together an Infographic on the Best Times to Post on Social Media.

 

 

How to create long-form content for Facebook Notes

You can create long-form content for Facebook through Facebook Notes. You can create Facebook Notes both on your personal profile and your pages. I’ll be considering pages here.

1). Write your post on Facebook Notes

To create notes on your Facebook page, navigate to the page settings. Go to Apps and add Notes app.

 

 

Go to the Notes app. Here, you can see your published notes and drafts. At the top right corner, you’ll see the + Write Note button. Click to start your note.

 

 

To add links to your notes, you use the URL or HTML code. You can also upload your picture below the text. This will turn to code in the text.

 

After writing your post, you can publish it.

2). Optimize for conversions on Facebook Notes

You’ll have a link to share your notes with others. You can also leave a link to your website within the note.

Pages have RSS feeds for their notes which can help to improve visibility.

This is an example of a Facebook Note by Kristi Hines.

 

 

Below is an example of a Facebook Note by Bill Gates.

 

How to create long-form content for Google My Business Posts

If your business is listed on Google My Business, then you should expand your online reach by having posts in your business listing. It’s free and it can lead to more business for you. Back in 2017, I created a whole video around Google Posts, that you can watch right now.

 

 

1). Write your post on Google My Business

Google Post is usually not indexed and it can stay live for up to 7 days. This requires you to write content regularly. Under your business listing, up to 10 posts can be displayed on a list with only 2 visible to you. You can share more information about your business here.

 

 

To write your post, go to the Google My Business page and select post.

 

 

When you get to post, you can upload your picture and write your post. Note that you can add a link to your website in your post.

 

 

When your post is live, you can get the statistics of how many times your post has been viewed and your link clicked.

 

 

2). Optimize for conversions on Google My Business Posts

Google Posts is an opportunity to share important information like special discounts, new products and services, upcoming events, the satisfactory experience of your customers, etc.

You must optimize this page to get as many people to click the link to your website or take any other actions you want.

 

How to create long-form content for Medium

Medium founder, Ev Williams, was also Blogger’s founder and Twitter’s co-founder. As he said in 2012 when he created the platform:

 

Medium is not about who you are or whom you know, but about what you have to say.

 

 

On Medium, you can post on your publication or post to other publications. This platform is both a social media and blogging platform. And it’s damn powerful!

1). Create and publish a story content on Medium

When you get to the Medium homepage, you can click on the “get started” button and register for a new account.

After that, click on your profile icon and click “new story” second selection on the list to create a post.

This takes you to the editor which has a simple interface and is easy to use.

You can click the + icon to give you more options. You can either add a picture, a video, an embedded code, or a separator.

You can click on any of those if you want to insert it. With pictures, you can also position it how you like. You can either save draft or publish the story when you’re through. If you’re publishing it, you can add tags to your post depending on what type of content it is.

To check the performance of your post click on your profile and select “stats”.

It brings you a graph that shows the traffic.

Below the graph, you can see the views, reads, read ratio, and fans. Anyone who visits your post register as a view.

“Reads” are those people who read it entirely and “read ratio” measures the ratio of reading and views. Fans are the number of readers who endorse the post for your post.

1). Optimize for conversions on Medium

You can include a link to your website at the end of a post. You can also share a post on your website to Medium and link back to your website.

On Medium, every comment you make is seen as a form of a post. Adding comments to other posts can increase your visibility, which means more people view your profile and consequently your post.

Below is an example of a post by Nicolas Cole on Medium.

 

 

How to create Business Questions & Answers on Alignable

Alignable is a social site for local businesses. If you’re looking for leads that are in your locality, this is the website for you. Users refer business to other users, that’s basically how the website works.

1). Create compelling posts and Publish on Alignable

To share an update on Alignable, you can click on start a discussion to start.

 

 

If you want to view a community forum, click on discussions from the Alignable page

 

 

Under your groups, you can click on different communities to see discussions going on.

 

When a question is posted, the original poster can get answers from different people on the website.

 

 

If you see these questions, and it relates to your area of expertise, answer the question in detail.

 

2). Optimize for conversions on Alignable

On this website, apart from posting long-form content that hones your expertise, you must be willing to refer business to other people. This way, there are more people willing to refer people to you.

You get more leads which is what you want.

This is an example of a forum post on Alignable. To contribute to the discussion, click on ‘post answer’.

 

 

Conclusion

Long-form content is one of the best forms of content to gain leads because it positions you as an expert on a subject. More importantly, Google has shown preference in their search rankings for comprehensive and valuable long-form posts.

Traditionally, this type of content is popular in the blogging environment, but the audience is not as large as that of social media. Our thinking here is why not bring your best valued content to where the numbers are and use long-form content on social platforms to grow your audience.

Now, imagine how much impact, reach, and leads you could drive to your website and business if you consistently publish this valuable content on social media.

The results will only blow your mind. Though this is still a new trend on social media — but you can take advantage of it today to grow your leads and revenue through social media online marketing London ON  Yes, that’s what I call it!

 

How to Write Great Quality Content (Which gets read and shared!)

What’s the point of writing if people aren’t going to read it? Or share it? Here are 15 top tips that will get people to read through your content and want to share it, today…

1. Have a strong opening

 

This is the number one thing you can do to get people to read your content. If you don’t get their attention early on, why would they bother learning what else it is you have to say?

Use the tricks of the trade to get their attention. Make a bold statement, ask an active question. You can make promises, for example – this could be the most valuable 10 minutes you spend today!

This also works for your Title tags too! You can ensure you have a strong emotional title tag by using the #1 Headline Analyzer from Co-schedule. Its helps get more posts read and gets traffic to your blog.

 

 

You can even use repetition: transform your writing, transform your content – transform your business!

You can use exaggerated language – but don’t try to sell people snake oil. There’s no point building something up if there is no value. If you read the rest of this blog, you will see that the claims above are justified.

Oh, you can also challenge people to read on – that works too!

 

 

2. Have a lot of white space

 

Make sure there’s a lot of white space in your article. Some blogs actually have a policy of putting each sentence on a new line. That’s not necessary, but each bit of information should have its own space to be digested by the reader.

The benefit of making sure that you write in short paragraphs is that it breaks your ideas down into short, digestible chunks. People can often skim past large chunks of text  – but will read pages and pages if they only have to tackle a little bit at a time.

People are also consuming more media on mobile devices. What might seem like a short paragraph compared to a book can take up the entire real estate of a smartphone.

By having white space, you are also making it more likely that people will read what you have written, no matter which device they are using it on. Here is a complete write up on how to create white space with CSS in your wordpress site.

 

 

3. Make use of lists

 

If you break your article down into a list, it’s another way of making it more approachable. It also gives the people reading it a clear indication of the purpose of each section.

Even if you are writing longer paragraphs, you still need to have a topic sentence and concluding sentence in each paragraph. Lists put that topic sentence in a very clear and readable way.

 

People also like lists. A top 10 list can contain just as much content as a long form article. Lists allow people to skim through the points and then look at the pieces that interest them.

 

 

4. Use bullet points

 

In the body of your writing, there are times when you will want to write a list. That can be in a post, in a blog, in an article and sometimes even in an advert. They tend to be long, run on sentences. Converting that list into bullet points makes the individual points easier to digest, and refer to. It also avoid confusing comma, colon and semicolon use (and misuse).

This means people will pay more attention to your content and you can use it in all forms of writing for:

• Posts
• Blogs
• Articles
• Adverts

You can use box-outs, pictures and GIFs to break up the flow of the page and maintain interest.

 

Like This One….

 

5. Should you ask questions?

 

Using active questions is a great way of engaging people. If people see a question, they will want to read on to find the answer. It’s also a good way of rephrasing the focus of that section, and making people take a step back to think.

So how do you write a good question?

It has to be something that people actually want an answer to. Making the heading of every section a question isn’t likely to get people’s attention and make them read on.

 

 

6. Talk directly to your audience

 

First person when you write as yourself, third person is when you write about someone else: he, she or they. For blogs, you should use direct address – second person, if you will. Direct address means that you use the word ‘you’ a lot. You are directly focusing on the audience, and your attention is on them – rather than yourself.

 

 

7. Be present

 

You should be using the present tense, right now! You shouldn’t have used the past tense. The past tense describes things that have happened, while the present tense describes things that are happening in the moment. The present tense is more engaging, more exciting and more direct.

 

 

8. Be active

 

Use the active rather than the passive voice. The active voice means that you are doing things – the passive voice means that things are being done to you:

 

• When you write, you will excite the reader by being active.
• The reader will not be as excited by your writing using the passive voice.

 

The first is active, the second is passive. There are places for each – but the pace is quicker using the active voice, and will make people read on more than the passive voice does.

 

 

9. Be informal

 

When you are writing, try and be friendly and approachable. You may know a lot more about the subject that people who are reading it (you may not). It doesn’t mean that you have to rub it in their faces.

The correct way to write in order to get the attention of your audience is something

that many people attempt but most get wrong. One needs to be professional while

still imparting the requisite knowledge that forms the intrinsic purpose of the writing.

OK, so the example above isn’t wrong – but it’s not the easiest thing to read. A more conversational tone with more accessible vocabulary means that more people will be able to access and understand your ideas.

You’re not dumbing down, you’re ‘accessing up’!

 

 

10. Have a clear purpose

 

In everything you write, you need to make it clear what it is you are trying to accomplish. In this blog, it has hopefully been clear from the title, and the list subheadings what the purpose of the entire article and each of the different sections is.

If people can see what your writing is for, then there’s a greater chance that they will read it.

 

 

 

11. Outline a clear benefit

 

It should be clear what the benefit of your writing is to the people reading it. If you’re writing an advert, then you make it clear what the audience will get out of buying your product or service.

 

Create Clear Call to Actions

 

If you’re writing a blog, then you need to make it clear from the start what the benefit will be to people who invest their time in reading the whole article. At the top of this article, it said ‘Read these tips and you will instantly be able to make your content more readable.’ That was a great call to action – but it also happens to be true.

Even if people know all these points already – taking time out to make sure they are still covering all the bases will help their writing. If some people have never really considered tense, person or voice before – then their online writing will improve.

State a benefit that’s a bold claim, but also one that can be backed up. People don’t like being tricked by clickbait, so make sure you have something of value to back up that click.

 

 

12. Front load your message

 

If you are writing an advert on Facebook – you should pay attention to the first 90 characters or so.

Why?

On a mobile feed, that represents the top two lines of writing. Two lines is short enough that people will read it without thinking – go onto a third line and they may skip past. Also, if you use something like Facebook’s audience network, the first 90 characters are all that people will see in an in-app add or interstitial.

 

 

 

Even if you’re not writing on Facebook, or Twitter – you should hook your audience in with an interesting first sentence that will make them read on. You should also rear load your message – and finish with a strong ‘hook’ that people will remember if they keep reading.

If you hook your audience, your business will be stuck in their head long after they’ve read your content.

 

 

13. Be quotable

 

Another way for people to share your content is to make it easy for them to share and post to social sites and other web 2.0 sites. Making quotes that are easy to share is a great way to get your content seen.

Here is an example…

[tweetshare tweet=”Learn 15 Pro Tips to Be a Better #ContentMarketer!” username=”SEOBANKca”]

If you’re writing well, then there should be lots of opportunities for quotable content with the topic sentence at the beginning of every section, and also the concluding sentence. Look at the beginning and end of each of the sections and you’ll see what I mean.

Except for this one – this isn’t a good sentence to quote on Twitter 😉

 

 

14. Make it easy to share

 

If you want people to share your writing, then you should make is so they can do it without much effort. You should have links to social media when you are writing a blog – ideally in a bar that’s present wherever they are in an article.

If you want what you write to be shared,

make it easy for people to share it.

That can mean doing things like:

• Making it bigger
• Change the formatting
• Put it in bold or italics
• Add a plugin that means you can post the quote directly to a social media platform

We use a LOT of social media tools to help us gain victory over search and social, but one of my all time favorites is Social Warfare, which is providing the share buttons on the left hand side of this blog (Feel Free to Share this article Now, Thanks!) and the “Click to Tweet” button above.

Also, you can share things about yourself to make the points that you are making even more relevant. I have written millions of words that have been published on blogs and on social media, and it’s all about making a genuine connection.

I am not a robot, I am a person…

I find that people sometimes forget that there’s someone sitting at the computer, typing these words with a rapidly cooling cup of coffee in front of them – that they can contact and talk to if they have questions. I’m happy to help. Remember, when you write for shares you need to share something of yourself too. Give of yourself.

 

15. Check your work

 

There’s nothing that can stop people reading quicker than bad writing.

This sentence look its not reallty bad but i think people find hard it to read
then they stop and if its ever going to end they wonder.

See What we Mean?

Thank you for making it through that deliberately badly written sentence. It wasn’t that much fun, was it? Use something like Grammarly or Hemingway to check your writing. Read through what you’ve written before you post it – and get a fresh set of eyes to look over it if you can. You don’t want people to miss out on things that could really help them because of bad spelling or grammar.

Using these tips will help you to get more people to read what you have to say – and make it easier for them to share it. When it’s easier for people to read what you have to say, it’s easier for them to make a genuine connection with you.

 

 

[vc_empty_space height=”12px”][stm_partner style=”style_2″ title=”Zachary Jarvis” logo=”2047″ position=”Founder at Magnate.co” img_size=”medium” description=”Zachary is the founder at Magnate who’s vision is to partner with clients to drive business results via their social-first digital marketing services.” link=”url:http%3A%2F%2Fmagnate.co|title:Website|”]

How To Get More Likes On Your Facebook Business Page

I’ve got to be honest here. When I was first starting out as a social media manager, I had zero idea on how to get more Facebook Page Likes. So what our team and I would do is just go out and buy them (taking the easy way out). Not proud about this but when you’re in a fast startup, you have to try different things, learn from your mistakes and keep the numbers high with traffic coming in to ensure new business.

 

Though, I’m telling you now that buying Facebook Likes is not a good idea, just in case you were thinking of doing the same thing. Yes, they help you look like you’re popular but that’s about it. Its not targeted traffic and they will have very little interest if any about what your business does. It can certianly take you on a wrong turn with your Facebook marketing progress.

 

Think about it, they are not real people hence you get no engagements from them. Therefore, your Facebook insights won’t look so good because you have a lot of Page Likes but nobody’s really engaging with you. Always remember search engines and social sharing sites are looking for reactions, social proof and reviews from clients. The more likes, comments and share you are getting the more this is a trust signal to Facebook that you are a successful company.

 

 

An Effective (But Slow Way) To Get More Facebook Page Likes

 

Ever heard of the saying, “slowly but surely”? Well, it applies to this technique I’m going to share with you because its worth it.

 

If you’re also growing your followers on Twitter by using the common strategy of following a thousand followers in a day using Twitter Follow tools like CrowdFire or Statusbrew, this is going to work for you.

 

In your Welcome DMs or Auto DMs, you can simply put there:

 

Hi! Do you like learning about SEO and never before heard marketing tips? We’re sharing them daily on Facebook!

https://www.facebook.com/seobankca/

Give us a like to read them every week! 🙂

 

Noticed how I didn’t just say:

 

Hi! Please like our Facebook Page!

https://www.facebook.com/seobankca/
It’s because you’ve got to tell people what’s in it for them and be honest or at least tell them what updates or content they will see if they do like your page. If you can take away their pain points, answer questions and give as much value as possible you will be doing great!

 

Dave Kerpen, the CEO of Likeable Media, actually pointed this out in his book likeable social media, How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks).

 

He said,

“don’t just tell them to like you, tell them what’s in it for them, and tell them in a way that’s about them, not you.”

 

 

How To Get Facebook Likes From The Right People

 
What I shared earlier is something you can actually do right now to get the ball rolling. Now I’m going to show the best way to grow your Facebook Business Page without spending a lot but will just take a lot of your time brainstorming.

 

Mike Gingerich, Co-Founder of Tabsite, listed down all the 7 important facebook fan questions in this infographic made with Visme you and your team must answer to get the right fans so you can improve your Facebook marketing results.

 

7 Important Questions for Facebook Marketing Infographic

 

 

You don’t have to have all the answer right now but use this as a guide. If there’s an idea that comes to your head, write them down. This will help reassess your plans and see if all of you are on the same page.

 

Then once you have your ideal target market in mind you can use this video guide to help find and target the right customer for your business by using what I like to call,

 

The Facebook LIKE Swipe!

 

Guys, honestly this is one of the best ways to get more Facebook looks through time, it helps grow your Business Page organicly but more important than just getting the like, is that you have specifically targeted your ideal customer and that is going to mean more SALES!

One of the best things you can do for your business is ensure you have a Facebook marketing strategy in place. So what is the difference of a strategy and someone who is just killing time on Facebook?

 

Here are some quick tips to keep you focused:

• Take a note of your Current Facebook Likes
• Set a Goal for Likes for the Month / Year
• State how you are going to get those new Likes
• Adhere to a schedule, block off time each day

 

Here are Other Ways to Achieve More Likes:

1. Add More Admins and Invite their Friend’s List
2. Like Other Pages (wait for them to like you back)
3. Run a Facebook Ads Campaign
4. Upload your List of Contacts

 

Most people don’t even know that #4 exists, but I assure you it DOES! Here is how to get it done…

All you have to do it click on the “…” button on your Business Page directly under your cover photo. Then, select “Invite Contacts.” Once you select “Suggest Page,” a pop-up menu will give you the various email integration options that you can use to import your contacts.

You can upload up to 5,000 contacts at a time!

Talk about little-known, but totally awesome Facebook hacks! This one is buried within your Page options and magical once you find it.

 

Hope that helps all Business get more Likes for their Facebook Business Pages, If you need help with your stategy you can always call us at SEOBANK.ca, we would be more than willing to help implent a strategic social media marketing plan for your business.

How SEO Took Over Traditional Marketing

 

Now iѕ the timе whеn being оnlinе iѕ соnѕidеrеd tо bеing in thе buѕinеѕѕ. Thiѕ iѕ duе to the fасt thаt online mаrkеting has overwhelmed the еntrерrеnеurѕ as wеll аѕ thе numerous сliеntѕ and сuѕtоmеrѕ. Thе bеing оnlinе thing hоldѕ true fоr nearly аll thе businesses. Hоwеvеr there аrе ѕоmе really interesting раrаllеlѕ since аt a glance we аrе imрlуing intеrnеt mаrkеting аnd all those SEO tесhniԛuеѕ, аnd on thе оthеr hand рrint mаrkеting industry has itѕ оwn imроrtаnсе.

Lеt uѕ juѕt соnѕidеr and роndеr on both thе mеthоdѕ and dеtеrminе whаt thе bеѕt fоr buѕinеѕѕеѕ is nоw dауѕ.

Signifiсаnсе оf Trаditiоnаl Print Mаrkеting Tесhniԛuеѕ…

 

Traditional mаrkеting relies оn dirесt ѕеlling, ѕuсh аѕ mеdiа (TV соmmеrсiаl аnd Rаdiо) and рrint mеdiа, ѕuсh аѕ billboards, mаgаzinе аdѕ аnd flуеrѕ. It also includes thе uѕе оf a lаrgе аmоunt оf рrintеd mаtеriаl, likе brосhurеѕ оr саtаlоguеѕ fоr promoting the рrоduсtѕ оr services.

Althоugh wе аrе continuously mоving tоwаrdѕ a mоdеrn and digitаl wоrld comprising of smart dеviсеѕ likе соmрutеrѕ, tаblеtѕ, smart phones, i-раdѕ, еBооk readers еtс, yet ѕоmе of the реорlе wоuld rаthеr prefer tо hоld аnd ѕее the printed versions. Thеу may соmрriѕе majority оf thе old реорlе аnd fеw of thе уоung оnеѕ аѕ well who аrе nоt really fond оf tесhnоlоgу and еmеrging devices; ѕtill thiѕ реrсеntаgе of рорulаtiоn also nееdѕ tо be соnѕidеrеd whilе fоrming a marketing ѕtrаtеgу for thе buѕinеѕѕ.

Thе соnсluѕiоn is thе рrint аnd рubliѕhing induѕtrу still hаvе thе ѕаmе importance and will continue tо аdvеrtiѕе buѕinеѕѕ’ѕ ѕеrviсеѕ tо thе реорlе оutѕidе of thеir digitаl wоrld.

 

Trаditiоnаl mаrkеting – Prоѕ:

 

• Tо rеасh certain tуре оf tаrgеt аudiеnсе, you may nееd tо dереnd оn trаditiоnаl mаrkеting only. An еxаmрlе will bе rеасhing оut tо retiring CEOs, аѕ a mаjоritу оf thеm are nоt ассuѕtоmеd to the ways оf various рlаtfоrmѕ оffеrеd bу the Internet.
• An important aspect оf trаditiоnаl marketing is ѕеlling thrоugh реrѕоnаl contacts. For certain products, dirесt selling thrоugh personal соntасt proves to be thе mоѕt successful wау оf marketing.
• Mаnу соntinuе tо рrеfеr bеing approached personally аnd givеn some рrintеd material thаt thеу can rеаd аt thеir соnvеniеnсе.

 

Limitations of Trаditiоnаl mаrkеting

 

• Cоѕtlу: Advеrtiѕing оn radio аnd TV iѕ very еxреnѕivе and often bеуоnd thе reach оf ѕmаll businesses. Even printing рrоduсt brосhurеѕ, flуеrѕ аnd business cards iѕ ԛuitе еxреnѕivе.
• Rеѕultѕ can’t be trасkеd еаѕilу: In саѕе оf traditional mаrkеting, quantitative аnаlуѕiѕ iѕ vеrу diffiсult. Yоu may need tо trу a few thingѕ bеfоrе diѕсоvеring thе mоѕt viаblе option.
• Almost аlwауѕ requires external hеlр: You nееd to seek hеlр frоm оthеr рrоfеѕѕiоnаlѕ for аdvеrtiѕing оn rаdiо/TV оr dеѕigning аnd рrinting thе catalogues аnd mailer.
• Fоrсеd: Uѕuаllу, trаditiоnаl marketing is fоrсеd uроn uѕеrѕ, whо gеnеrаllу dоn’t like it.

 

Hоw SEO Tесhniԛuеѕ, Sосiаl Mеdiа and Online Mаrkеting Tооk Ovеr…

 

The ассеѕѕibilitу of Intеrnеt hаѕ indeed mаdе the lives еаѕiеr for аll ѕоrtѕ of people аnd similarly оnlinе mаrkеting hаѕ mаdе entrepreneurs. Mаrkеting techniques over the intеrnеt are not muсh timе consuming and thе outcomes hаvе always аѕtоundеd thе promotion ѕееkеrѕ. Frоm SEO tо promotion оvеr ѕосiаl nеtwоrk wеbѕitеѕ, nо mаttеr whether рrоduсtѕ or ѕеrviсеѕ, internet iѕ thе раth to gо.

However, the internet marketing mediums аrе соnѕtаntlу in a state оf flux. Nеw tооlѕ and platforms dеvеlор after a сеrtаin time, ѕеаrсh algorithms change frеԛuеntlу аnd muсh alike things happen on a dаilу bаѕiѕ. But аll this dоеѕ mаkеѕ ѕеnѕе, сhаngе is certainly rеԛuirеd аnd thiѕ iѕ actually what keeps thе оnlinе mаrkеting рrоvidеrѕ tо stay оn their toes in figuring оut whаt works in thiѕ funсtiоn and арраrеntlу whаt dоеѕn’t.

Nоw what all уоu need tо mаkе уоur buѕinеѕѕ аvаilаblе tо уоur сliеntѕ оnlinе… thе answer is ѕimрlе аnd pretty common, a wеbѕitе. An exquisite wеbѕitе dеѕign iѕ imреrаtivе tо attract prospective clients аnd соnvеrting them tо асtuаl сliеntѕ.

This ѕtуlе of SEO relies оn utilizing thе Internet. Thiѕ hоldѕ true fоr virtuаl соmраniеѕ, whiсh depend solely on thе Intеrnеt fоr рrоmоting their buѕinеѕѕ, аnd also for соmраniеѕ whiсh exist рhуѕiсаllу аnd wаnt to еxрlоit thе wеb fоr advertising thеir gооdѕ оr ѕеrviсеѕ.

SEOinсludеѕ thе рlаnning and dеѕigning of a buѕinеѕѕ wеbѕitе, аnd сrеаting аn online рrеѕеnсе fоr thе соmраnу website аnd brand with the hеlр оf ѕеаrсh еnginе optimization. It аlѕо mаkеѕ use of ѕосiаl mеdiа, email marketing аnd аdvеrtiѕing through thе nеt.

 

Ѕеаrсh Еnginе Optimization – Pros:

 

• Result саn be trасkеd аnd аnаlуzеd.
• Dесiѕiоn tаking can bе bаѕеd оn trасkеd and аnаlуzеd rеѕultѕ.
• Ѕеаrсh еnginе optimizationhаѕ now bесоmе аn intеgrаl part оf Intеrnеt mаrkеting, аnd it iѕ a very ѕорhiѕtiсаtеd аnd еffесtivе еvоlvеd form оf wоrd оf mouth marketing Social mеdiа аllоwѕ buѕinеѕѕеѕ tо ѕtrаightwау ассеѕѕ vаriоuѕ grоuрѕ аnd individuаlѕ in order tо lаѕеr target their rеасh. Mоrеоvеr, ѕосiаl mеdiа enables buѕinеѕѕ to dеvеlор rеlаtiоnѕhiр with thеir clients withоut invоlving аnу third-раrtу.
• It iѕ highlу cost-effective.
• Smаll аѕ wеll аѕ large buѕinеѕѕ саn bеnеfit from ѕеаrсh еnginе optimization.

 

SEO оr Search Enginе Optimization is the ѕресiаlizеd аnd technical аѕресt оf internet marketing that aids a buѕinеѕѕ website tо bе рlасеd highеr in ѕеаrсh engine rаnking rеѕultѕ. A SEO mаrkеting соmраnу bоаѕtѕ nесеѕѕаrу rеԛuiѕitеѕ, еxреrtiѕе аnd advanced tесhniсаl tools and аmеnitiеѕ to hеlр improve thе viѕibilitу оf a webpage аnd gеt considerable exposure.

Today, Sеаrсh Enginе Marketing service iѕ sought аftеr by аlmоѕt аll thе buѕinеѕѕ hоuѕеѕ. Abbrеviаtеd аѕ SEM, ѕеаrсh еnginе marketing inсludеѕ imрlеmеntаtiоn of сеrtаin ѕtrаtеgiеѕ such аѕ PPC аѕ Pау-реr-сliсk аnd орtimizing wеbѕitеѕ for organic search rеѕultѕ, that iѕ SEO. Pау-реr-сliсk iѕ аn online аdvеrtiѕing tесhniԛuе whеrеin buѕinеѕѕ hоuѕеѕ put uр аn ad оn website. Thе аdvеrtiѕеrѕ рау a раrt of thе revenues thеу hаvе еаrnеd tо the wеbѕitеѕ оn thе basis of еасh hit оn thе аdvеrtiѕеd link.

With thе оutѕtаnding advancements in online marketing, buѕinеѕѕ hоuѕеѕ hаvе adhered tо muсh аgilе wауѕ оf рrоmоtiоn, in ѕеаrсh fоr a bеttеr ROI. Vаriоuѕ оnlinе marketing trеndѕ hаvе uѕhеrеd in and ѕеаrсh еnginе mаrkеting service in thiѕ regard hаѕ соntributеd in dеlivеring a рrоlifiс fееdbасk tо thе business hоuѕеѕ.

A SEO mаrkеting company hеlрѕ tо inсrеаѕе a ѕitе’ѕ ranking and visibility. Through Kеуwоrd Anаlуѕiѕ, linking, trасking thе ѕеаrсh rеѕultѕ and other uniԛuе tесhniԛuеѕ, a SEO еxреrt hеlрѕ thе webpage tо gеt соnѕidеrаblе exposure аnd gаthеr trаffiс. But ѕеlесting a рrоfеѕѕiоnаl SEO соmраnу iѕ necessary. Sо сhооѕе thе right company and ѕее thеm сrеаtе a diffеrеnсе.

 

If уоu are a small business just gеtting ѕtаrtеd, thеn SEO mаrkеting iѕ thе best wау fоr уоu tо move forward. With all the information аvаilаblе online, it wоn’t bе ѕо diffiсult tо ѕtаrt marketing уоur website on уоur оwn. Fоr thоѕе whо wаnt a рrоfеѕѕiоnаl’ѕ help, can аlwауѕ research оnlinе аnd hirе a рrоfеѕѕiоnаl SEO еxреrt. Hope thiѕ article wаѕ оf hеlр.

Do уоu need an SEO marketing, contact SEOBank in Kingsville, Ontario to hеlр you furthеr develop your buѕinеѕѕ аnd hеlр уоu сlаim уоur Intеrnеt ѕhаrе of the рrоfits? Contact us via our wеbѕitе tоdау!

Get Your Social Media Profiles Inside Google Maps

Have you ever wondered what does it take to get your social media information inside Google? You know, that neat-looking set of social media icons that go just below your business information, allowing people to directly navigate to your ‘social side’…

Let’s face it – most people think that Google is great for showing online users results about businesses, services, products and other general information. And as much as this is completely true, there is one other side of the story about Google.

The side which not only helps us see information but actually leads us to it.

And that is why Google are equally important for the success of businesses nowadays – and why they should do everything to get on Google. They are after all able to point potential customers to businesses and eventually help them become a long-time, loyal customers of the brand.

But this is only one of the many reasons why Google Maps is nowadays essential to every business and its online success.

Now, if you thought that its’ easy to get on Google because the site automatically indexes every place out there and makes it virtually present on Google, you are wrong. Getting your social media information inside Google is a process – one which we are listing in steps today. So…

How To Put Your Social Media Information Inside Google (In 3 Simple Steps)

If you want to learn how to get on Google using your social media information only, you can do that in four simple steps – listed below.

Step 1: Create Your Line Of Code
(Called Structured Markup)

You may feel like a developer while doing this, and that’s totally cool. This is actually a process where you create your unique list of information that Google will be able to find when it comes to your website and use it accordingly.

Here is the line of code – you only need to replace the bolded links with your social media profile links for every channel accordingly.

<script type=”application/ld+json”>
{ “@context” : “http://schema.org”,
“@type” : “Organization”,
“name” : “Your Organization Name“,
“url” : “http://www.your-site.com“,
“sameAs” : [ “http://www.facebook.com/your-profile“,
“http://www.twitter.com/yourProfile“,
“http://plus.google.com/your_profile“] }
</script>

Once you do this, you are halfway done with getting your social media information inside Google.

Step 2: Upload Your Structured Data

Now that you have replaced the code above with your social media links, you need to add it to your website so that Google crawls it successfully. For most of us, that means the homepage.

The best way to put the code to your homepage is right before the closing </head> tag in the header section of your website. And in case you don’t know what this represents, just email this article to your webmaster and they will know what to do.

Step 3: Check Out If It Works

Once your code is added, it should work. But in order to make sure that it works, visit the Google Testing Tool, click on ‘Fetch URL’ and type in your website’s address. The tool will automatically copy the same structured data showing up in the testing tool – and light up green (with an ‘All good’ message and a tick) if the entire process is successful.

In case you did not succeed in the entire process, don’t stress.

The next time the robots crawl your website, they will successfully put your social media information inside Google – and you will easily get on Google with all of your social icons.

Speaking of social media….Have you ever wondered how your social media posts score when it comes to OpenGraph?

‘Open-what?’ – is probably what you are thinking right now..

 

Social Profiles Google Supports

Currently, Google only allows specific social networks to their knowledge panels. They encourage you to add others (like Pinterest!), but the profiles they support include:

• Facebook
• Twitter
• Google+ (shocking, I know)
• Instagram
• YouTube
• LinkedIn
• Myspace (Really, Google? MySpace…)

According to Google, the Google algorithm processes the social networks you have identified and shows the most relevant results.

How To Use Open Graph – And What’s It All About

The best way to explain what Open Graph is all about is to describe it as the standard that all social media posts should adhere to. Basically, learning how to use Open Graph will help you make most of all your posts – and make them appear better to your readers.

Basically, Open Graph simulates that box that automatically pops up below on Facebook, Twitter and any other social media network whenever you share a link. In order to learn how to use it.

Now…

Open Graph is a language that uses three different code lines:

• og:title – simulating the title of the post

1. <meta property=”og:title” content=”Your eye-catching title here” />

• og:url – simulating the canonical URL for the page you are sharing

1. <meta property=”og:url” content=”http://www.yourdomain.com” />

• og:type – simulating the kind of object you are sharing, whether it’s a blog post, video or a picture

1. <meta property=”og:type” content=”website” />

Once you hit ‘Inspect Element’ in your browser and locate these codes, you will be able to edit the information in the boxes that automatically appear below the links you are sharing.

Who thought that is possible, right?

A Final Word

So today, we learned two valuable things. How to put your social media information inside Google and how to use Open Graph to change what you post on your social networks.

We hope that getting your social media profiles listed on Google Maps will help your business on a daily basis to improve your website’s brand awareness and visibility!

How Do You Start Backlinking For Your Business Website?

Strategic Link Building Plans for Online Business Success

You have a responsibility to your business when it comes to marketing online, and this guide will tell you how to get quality backlinks. You have a variety of marketing channels when it comes to online marketing, and one of the more powerful ranking factors is using links. You may start to build backlinks for your business any time you like, but getting the right kinds of links are going to be paramount to your success. If done correctly you will find the links will bring back quite a lot of traffic, if not just frustration.

You must engage in a program that will build links in more than one way, Google is always looking at how many different domains are pointing back to your website, not just backlink count. Here is an excellent Authority Builders article, with many SEO experts sharing their top link building secrets called, “How to Get High-Authority Backlinks” and it is a good example of the professionals online who know how to build links at scale, and you can use the very same techniques and strategy to make your business as visible as possible online.

How Do I Create Backlinks for my Website?

#1: Internal Linking within Articles & Blogs

You must link to your interior pages on your website when you are writing articles or blog posts and each of them will move your readers to a different part of the site. A good linking strategy includes internal linking to your power pages (Sign Up, Products, Pricing Page, Ect) and Blog Posts get lots of traffic, so always be directing your traffic from your blog to your money pages.

One interior link on every page goes quite a long way, and you will find it is simple to helping users go further into your site instead of reading a single page before moving on, thus lowering bounce rate. Another powerful metric or ranking factor to consider when working on your online marketing and SEO.

 

#2: Guest Posts Backlinks

You must write as many guests posts as possible for other blogs, in order to set yourself up as an authority in the industry. You may post to a number of websites that will host your content and Google will see that you are gaining more trust as a content marker.

Use these Guest Posts to link back to your site, and you can take advantage of contextual links to promote your page. This means using your keywords in your anchor text to help you rank online for the keywords you are going after. Make sure to keep things looking natural and do not use 1 particular keyword as an anchor, too often.

You should not allow your business to be represented in only one way online, and you may continue to write guests posts around the Internet because they will begin to build a link network that helps readers find your business. As they all lead back to home-base, your website.

 

#3: Social Media Back Linking

You must link back to your site when you are on your social media accounts, not only from the main account page but also in the posts. If you are making use of Social Media you can from time to time insert a backlink into your posts for your website. You can make use of an URL Shortener like bitly.com to keep your character limit under control and direct more traffic from your social media accounts back to your website for a sale.

We use and recommend social media as a good marketing method, as it influences Google rankings by how many times your brand gets likes, comments, and shares. If you are going to post on social media to drive traffic and sales, have a look at our guide to 4 elements of a perfect post….

Elements of a Perfect Social Media Post

1.  Add a High-Quality Image or Video to your Post
2.  Hashtag both a #Keyword and your #Location in your Posts (just don’t over do it on the hashtags!!)
3.  Have some compelling Copy or CTA, be emotional or compelling for people to take some action (again we are after – likes, comments & shares)
4.  Add your Hyperlink or URL from your Website to your posts (use bitly.com to shorten them)

Many customers are also interested in checking your reviews online and social media accounts. These are strong buying factors to both potential clients and Google as Third Party Review sites show exactly how your customers see you. It’s very important when dealing with an E-commerce website and looking for product reviews and a certain level of customer service. Be as helpful as possible when someone is buying from you on a shopping site and Google also ranks UX or customer experience as a ranking factor. You must ensure you have made the reviews and testimonials obvious.

 

#4: Remove Dates From Links

You must ensure the links you post online are not tied to particular dates. There are many places where you may begin dropping links, like a blog comment and the links are more likely to attract new customers when they do not feel they have expired. A link that is tied to a date looks to be expired will be skipped over, and you must keep the links evergreen by getting permeant do-follow links that do not expire or look like they are no longer relevant. Sometimes it’s helpful to analyze your website backlinks with a link tool like Ahrefs.com, to see where your backlink count is at and if you lost any links for the month. This is start to give you a clearer picture if you are moving up in rank and authority, in the way of backlinks to your business website.

 

 

#5: Link With Partner Businesses

Another really good strategy is to reach out to other businesses you work with and create a resources page on your website. From there, you can add links with your partner businesses that complement your own and will return the favor with a link for your website.

There are many places where you may start a partnership, and you will have many companies that will be helping you get links, if you help them in return. The links that you have chosen to use will become the foundation for a stream of customers who are coming from another company, and you may share links with a partner business that are placed on your own site.

 

#6: Never Stop Linking – Conclusion

The links that you create must not stop for any period of time. You may create a number of links every week that will attract new customers, and you must be willing to build more links that you believe will be good for your company. You cannot waste your time with just one link that you believe will help you out in SEO.

 

Top 3 Reasons Why You Must Continue To Build Links:

1. Your Competitors will be link building as well, if you stop they will start to dominate Google, making it even harder for you to break in later on into the market.
2. Google takes away links just as quickly as it finds them, different factors go into why they do this, but the main one is to ensure that the results they serve are fresh, current and the most relevant to those looking for answers online via search.
3. Link Volume is a concept that can help you take #1 Position in Google, and it works like this… If you created 10 links in your first month of being online, you should shoot for 20-30 links in the second month to show that your website is getting more and more popular online.

You must be diligent, and you may hire a SEO Agency for Backlinking Services and understands how to create great links for your business website. They will prepare a complete link strategy for your business, and they will help you when you have questions about your online marketing campaign.

Every link you create for your business will help you create traffic that streams onto your site, and the readers will come from a number of different places that you may not remember. You must sprinkle the Internet with links that are easy to find, and you will notice that your readers are coming from different locations every day. Study your links, and you will find the links that are most effective.

Working with a SEO Agency to Get More Business

SEO Company Secures More Sales Leads for Businesses

Let’s face it – it seems like anyone with a slight grasp of the digital marketplace nowadays is a so-called expert in search engine optimization (SEO). However, in practice, not every SEO company lives up to the expectations of the business that hired it in the first place. Why?

Sometimes it is a lack of setting proper online goals, or lack of communication, at SEOBANK we do a lot of listening to our client’s needs. More often than not, it’s that the “so-called expert” actually lacks the skill set to advance the companies ranking online. Trying desperately to run SEO campaigns that might have worked better in the mid 1990’s.

SEO has Evolved, so have We.

Most CEOs know that a professional SEO company for their small businesses will make a world of difference in traffic, leads, and sales. We all want to rank better on the search engines. Still, the harsh reality is that the search engine algorithms change as we speak, and only a SEO expert can make most of those changes. So not only is SEO landscape changing but SEO companies seem to pop up and dissapear just as quick as your positions in search results.

Always check out the History of an SEO Agency and see if you can find out a few of the following as a guide line before hiring anyone and trusting them with your businesses rank and sales. Whenever dealing with any marketing or seo vendors, ensure that you manage your vendors properly by tracking your key metrics and KPIs. Which ultimately should be coming from the SEO Firm in the way of reports.

Questions to Ask any SEO Firm Before Getting Started:

1. How will you improve our search engine rankings?

2. How will you keep me informed of any website changes?

3. Can you share information on some of your past clients and their results?

4. Do you always follow Google’s best practices?

5. Which tools do you use?

6. What types of SEO work will you do?

7. Can you guarantee that our site will rank #1 for a major search term?

8. How often will you report on your work, and what will it look like?

9. What is your payment structure?

The above questions come from Quick Sprout’s blog Don’t Get Fooled: 17 Questions to Ask before hiring an SEO Company and I wanted to repost the article because it’s worth the read, if you schedule some SEO consulting time, we will answer any questions you may have about our SEO process.

But before we go into detail about the value of a true SEO expert, let’s cover more about the what an SEO firm and can do for your business online and bottom line sales.

So, What does an SEO Agency actually do for Your Business?

Basically, SEO companies that work with small businesses are often misinterpreted as agencies that help businesses rank higher on Google. Aside from only ranking higher which is obviously just one small business’ goal. A professional SEO company works to enhance and maintain the business’ online reputation, brand and increase sales through online leads. But it’s also good to know that it helps to scale that business, through all types of technology so that it will survive the ever changing landscape of Google Updates and be able to attract and retain new visitors in the long run.

The entire process of hiring an SEO expert starts with a Free SEO Evaluation of where the company gets it’s current website ranked against the digital market and learns that the essential steps are to improve its traffic, speed and most of all, visibility on the search engines.

Having in mind that more than 60% of the internet searches in the US are conducted using Google, most of the SEO companies for small businesses prefer choosing Google as the one-and-only indicator and roadmap for ranking. We look at all major search engines and ensure to rank you, in them all.

Aside from increasing the traffic and visibility on Google, an expert SEO firm works with you to optimize your website, it’s code structure and set your keyword focus, page per page to gain victory over the search engines.

Another thing that can have great impact on the overall success of the SEO campaign is adding proper call-to-actions within the website to capture visitor traffic and ultimately, get that lead into the marketing funnel to ensure a sale now or in the future.

Still, there is one major thing that every expert SEO company initiates to truly expand your reach online…. content marketing.

Content Marketing: The true driver of authority to any small business website

There is one thing every small business should know.

Without content, there is no SEO. Without it, there is also no possibility to rank higher, get traffic or ultimately, convert visitors to customers. Other SEO Experts and Companies have coined the phrase, “Content is King”, however that content doesn’t matter until it has the authority to be seen.

A true holistic SEO campaign should start with great Keyword Research, which filters into amazing valuable content that gets shared socially and garners tons of links beacuase people think your article is worth the share. It has VALUE. You can also create some of your own backlinks to start getting some attention, but articles that help reads solve problems will always do well online.

And that is exactly why content is the focus of every SEO company when hired by a local business. Now, a content marketing campaign can be a daunting process without a SEO expert by your side. That is mostly because it includes a lot of planning, keyword research, idealization for content and incorporating all marketing channels to expand the company story and reach out to your ideal clients no matter what stage of the buying cycle they are at.

Content marketing and SEO go well together. In fact, they cannot survive without each other – just like you cannot optimize a website with no content, or write content and then do nothing in terms of SEO. Functioning together, both SEO and content marketing help your visitors discover, engage and convert with a website.

The real magic is this, right now someone, somewhere is actively SEARCHING for your products and services and if you are at the top of Google you can gain more than 91.5% of all traffic for that keyword search term if you are at the #1 position. Even being close to the top gets tons of business, way more than lets say, running a newspaper or radio campaign at $60,000K or more per year trying to get drivers attention as they are headed down the Highway to catch your next big Biz Idea. Yeah Right. Google and SEO both dominated and pretty much destroyed, all other forms of marketing because of this fact.

People are Looking for you Online, Are you at the Top of Google, Right Now? or Not?

Anyone remember the YellowPages Books? At one time it was a viable form of marketing, creating a phone book listing. Now they too are a digital marketing company. Evolve or die. Get more people interested in and reading your content and get them to convert to customers.

Speaking of converting…

Conversion: The Ultimate goal of SEO for Small Business

Last but not the least, the number 1 goal of an expert SEO working with any business is trying to implement, analyze and get MORE website conversions.

Basically, when visitors are able to find the website in search, click the link, engage and connect with the person on that page, so that they take action, conversion happens.

Now, conversion can take many different forms. It can be a newsletter sign-up, a product purchase or an E-book file download. No matter what form it takes, the goal of leading visitors into the lead funnel where the ‘offer’ or ‘call-to-action’ makes the client jump on board is a true measure of a successful SEO company. We would like to guarantee everyone sales and we can get them pretty much ready to buy, but once they are in your hands for a sales call it’s up to You. But, we WILL, get you plenty of leads to close.

What is the Cost of Using a Professional SEO Company ?

When it comes to the cost of SEO for small businesses, not every SEO company charges the same. In fact, there are companies that charge monthly – and others that charge per project. And although there is no carved-in-stone rule here, monthly work may be short sighted for your business goals. After all, top quality SEO for small business websites takes time and every SEO expert would agree with this.

Different SEO companies use different payment structures. It’s important to know how much and when exactly you will need to pay so that you can factor it into your budget.

Because SEO can be done in so many different ways, many consultancies will charge by the project. In fact, according to a Moz survey, 70.1% of SEOs offer project-based pricing. If this is something you’re interested in, you can find someone who offers it. Expect to pay between $1,200 and $7,500+.

At SEOBANK.ca we use this quoting method, where we take in all SEO considerations across 5 to 6 professional SEO tools to see what your campaign needs or if any code changes need to take place and give you a proper quote on exactly what you need because that makes the most sense in fair pricing.

After the initial SEO work is complete and you have a good foundation and visibility online, we work to increase your keyword reach via Month to Month SEO Services, again offering just the services that would make the most impact, our Month to Month Services start at $550 CAN and includes, New Keyword Research, Content Creation, On-Page Optimization, Local SEO, Social Media Marketing and Backlinking.

SEO PRICING MONTH TO MONTH IN DIFFERENT COUNTRIES.

Another option is to pay by hour, which is a popular option if you’re dealing with technical SEO or need to fix just one small aspect of your website. Expect to pay $76-$200 CAN per hour for a good SEO. We also fall into that range, depending on the service provided.

In the end, we can definitely conclude that SEO services are a great value to any business. However, it is a long-term investment, not a get rich quick scheme. It is much like any other forms of investing. Education about the SEO process can be helpful and you would want to hire someone that you can trust and really know that he is going to lead your business SEO to success online.

That is how we got our name SEOBANK, we see ourselves as Investment Brokers for the biggest asset a company can own. DATA. Shaping content, expanding your reach, gaining leads and ensuring people feel great about your brand online is what we do.

If you are interested in growing your business online with the help and strategic guidance from a trusted SEO Firm that gets results Get in Touch.

 

 

Best Backlinking Tools for Business Websites & SEO’s

How to Build and Manage Your Backlinks

 

A Backlinking Guide for SEO’s & Businesses

 

Most people wonder what backlinking is until they have to design a website and get it rankes to start receiving traffic, leads and sales. Backlinks can be easily defined as incoming links to a webpage, or one website pointing to another website via a “backlink“.

Simple, so why so much discussion confusion over backlinks in the business and SEO world? Read on…

When a web page is linked to another page, this is what’s called a backlink. Link Building a major factor in the ranking of any web page, in fact, it can be one of the primary reasons that one website … outranks another.

his is what’s called a backlink. Link Building a major factor in the ranking of any web page, in fact, it can be one of the primary reasons that one website … outranks another.

In the past, a page that had a lot of backlinks was ranked higher on major search engines, and this still holds until today. However, Google now knows & understands more about how your links are created and really has cracked down on link schemes or PBNs (private blog networks). Keeping a clean backlinking profile has never mattered more than it does today. So what does that mean, “a clean backlinking profile?”

Coming Clean on Links – A Clean Backlinking Profile

With out getting overly technical backlinking should always have one principle in mind before acquiring a link, and that principle is this, “Would I Want This Backlink if Google, Didn’t Exist?” simply put, is the backlink going to send in traffic from a source that would be willing to actually buy or at the very least be interested in my products or services? If the answer is, No don’t build that link.

In the past and especially in something called Black Hat SEO, web spammers would use link schemes, to sell a lot of useless links to businesses that wouldn’t send any relevant traffic to the site, but would help them rank quickly. Google caught on, updated their search algorithm and now those days are Long Gone. End of Story.

The above quote comes from Eric Ward the author of the “Ultimate Guide to Link Building” and I have personally trained with him on proper backlinking strategy and recommend his material for link building on Amazon.

Nowadays, not all backlinks are measured the same and there is a lot of technical aspects that goes into how Google measures each new link built. Things like Domain Authority, When the Link was placed, and how many other links are on that page besides yours to name a few. If you are wondering just how important backlinks are to your SEO campaign, you can read this Ahref’s Blog Post about On-Page SEO Factors and Link Metrics and which one matters most to Google.

 

Backlinking Factors VS On Page Factors & Their Importance in Google

Google also looks at how relevant that link is to your own business, to ensure that it makes sense in the first place. Otherwise, the link will be quickly removed and discounted, So please don’t go out and spend your money on backlinks that have no real value to your site, say getting 10,000 bookmarks from microsites that have no value in sending in a REAL leads or SALES for your business, because its a total waste of money.

 

How Digital Agencies Build Backlinking Campaigns for Businesses.

Link Building The Right Way.

Backlinking is mostly used in search engine optimization (SEO) in order to increase the rank or position of a single page of a business website in Google or other search engines.

How you build out your backlinking strategy will make or break your business online as they are a few pitfalls if done incorrectly, namely Google Pengiun. There are different types of backlinks, but before you set them up for your site, you need to make sure that you have a few things in place.

As a Digital Agency we recommend that your on-page SEO is in good order and each page has a specific target in the way of a Keyword that you would like it to rank for, from there you should be able to get some authority links to that page and if you have created content of value, you may even start getting your links for free. If someone else shares or links to your content, that can make your backlinking day much easier.

Considerations for a Proper Link Building Campaign

1. Both Natural & Keyword Rich Anchor Text in your Backlinks  (More on this later)
2. Trusted Sources / Backlinks from High Authority Domains
3. Relevant Sources / Backlinks that will bring your not just traffic, but Leads
4. Expert Sources / Backlinks that are Shared Socially on a Large Scale
5. A Complete Backlinking Goal Schedule & Implementation Plan
6. Backlinking Velocity / Increasing the Volume of Backlinks Monthly
7. Planned Link Structure or Backlinking Map (Tiered Backlinking)
8. Diverse Mix of Backlinks from Different Domains

 

Backlinking is only successful if you have quality backlinks from quality sites and you have set up some goals, link maps, and strategy. The backlinks should also be a good mix of contextual in-page text links, infographics, blog comments,  images, URL and other forms of advertising like Paid Display Ads for example.

Having a good mix of rich media backlinks and keeping your anchor text profile natural is a must, meaning that you are not repeating the same anchor text in your links over and over. It is the equant to on-page keyword stuffing and it will land you into hot water and a poorly ranked website.

As you can see, Backlinking is a time-consuming task, and it can also be costly because most authority domains worked hard to get the rank they built through time and they usually get compensated in the way of selling links to others. Noticed I said through time, as backlinking and SEO is an investment in your business through time and most business owners see results over the 4 – 6 month time period in the way of true lead results.

To combat these two challenges, you must be able to know how you can get ONLY the most relevant backlinks that have real lead traffic and high authority. Businesses today are using backlinking services to get their site ranked quicker and get their share of the leads that comes from being at the Top Of Google. The kind of traffic that converts into direct sales.

Since backlinking is so time-consuming … some 3rd party companies have come up with backlinking management software for SEO professionals in order to streamline the process and really keep track of your link strategy all while avoiding Google Penalties. Awesome!

 

Link Prospecting Software – Where to Find a Better Backlink

Citation Labs has come up with an online link prospecting tool called, well… Link Prospector. Link Prospector is known to work within two minutes, and it is an in-house automatic prospector. It was designed to enable content marketers and link builders organize and find new link opportunities.

This would help give any content the required “Link Juice” it needs from relative websites all over the internet. You might already be getting some links if you are a pro at content marketing, but most businesses need the help of link prospector, you get the chance to speed up your workflow finishing up with less time than you could have.

With Link Prospector, you just have to enter the key phrases and types of link sources you are looking to build and link prospector will find thousands of results from higher authority websites within a few minutes. After this, you just have to single out your preferred or top prospects and export them easily to CSV.

Link Prospector helps you to take full control of your query parameters giving you finer and better-filtered results to fit your exact needs. It has features like the keyword combiner tool that builds massive query lists fast, and this means you get results faster and the results are more precise. Incorporating them into your workflow becomes easier and faster. With link prospector, exporting and integrating data into other 3rd party tools also becomes easier.

 

 

Backlinking is important to your business in that it helps improve your site rankings. If your content gets organic links from other sites, that content will rank higher in the search engines. Your main aim should be to create links to individual pages/posts (Deep Links) along with the ones leading to your homepage.

This will significantly increase your organic ranking on the major search engines.

 

Link Building Management Software

The companies that are offering link management software like SEOJet use proven link maps gathered from many experiments looking at number one ranked sites in Google to help create a natural linking profile for your business and a link structure that you can follow, all while keeping track of your links.

 

SEOJet provides you with link map management software that will give you tiered link plans to help you dominate the SERPs for all your clients or your main business website.

The software has been proven to increase SEO client retention because it produces incredible results, therefore, increase rankings within a short time. It also uses white hat methods to protect your customers from algorithm changes as it helps to keep your anchor text profile looking natural and clean. As a link builder for many company websites, I would say it solves 4 very important aspects of building my link campaigns.

1.  Gives Me a Link Map to Follow and Outlines What Pages to Link to First
2. Created a Tiered Backling Structure to Ensure, Rank, Power and Authority
3. Ensure that I am using the proper anchor text for contextual links
4. Keep Track of what pages have links and what to link to next (Major Advantage for SEO Experts)

 

I have personally am using the software to help manage my day to day link building efforts and Im starting to see what a benefit a tool like this has over trying to keep track of things by other methods. For me that was excel spreadsheets and this is a way better option to get a quick view of all your campaigns quickly.

 

Can’t I just Buy Backlinks?

As noted, backlinking is time-consuming and most business just don’t have the time to utilize the tools above and build links all day long. Often the tendency is to do a Google Search to buy backlinks and with out a strategy in place and they are really paying to harm their rank.

Getting backlinks for your site or a blog is not as easy as it sounds. The simplest and easiest way of getting backlinks for your blog is writing excellent articles. People will want to link to them naturally. The only way you can do this is by writing a good article through lots of research and practical and factual examples, this too can be a daunting task.

So business owners and even people actively doing SEO and Backlinking for others have only 2 options, build the links themselves with the proper tools or trust a link building service to build them for you. We do use some link building services like TheHoth or FatJoe from time to time and usually use them on a tier 2, link basis. That is, we ourselves at SEOBANK build all the main links to a website first and then start backlinking those backlinks in order to get more juice to them and rank the main website.

The danger here is not in using the services, they build an ok backlink, the problem is that there is no overall strategy or link map in place when ordering the links themselves and if you tip the scales enough, bye bye rankings.

Let me show you what I mean…here is an example of a warning from SEMrush about an e-commerce website business that was randomly sending in mass links to its main page of the website with no anchor text strategy.

 

Notice it is warning the business owners of a potential Google Penalty? It also states in a very real way, “avoid a lot of time and money wasted” in the future by not buying and sending in toxic links with no thought put into the anchor text or running a clean backlinking profile.

Let’s Hope they listen, well actually they called us and we listened for them and cleaned up the profile, QUICK.

Why did they call us? Well, to be truthful with out the proper SEO tools, they had no idea what was affecting their rank…so they Googled SEO Agencies and found us online. It wasn’t their fault really, they just wanted links, but guess what… the website wasn’t doing so hot in the SERPs and what you don’t know can hurt you. Knoledge is power, especially in the SEO world.

Lets take a look at building out a link structure that not only will work for you, but you can be sucessful utlizing this kind of strategy…

Example of a Tiered Link Map

 

 

The above picture comes directly from the link management software SEOjet and we build links much in the same manner here at SEOBANK, again we use the software and you should structure your links in a way that will help you keep your site at the top of the major search engines like Google.

Link Maps, Natural Anchor Texts and keeping a clean link profile are a MUST, and trying to do that with out some type of backling tools is difficult, sure we have the disavow tool inside of Google Search Console, but by that time it might already be too late. The tool is used to remove toxic links from your link profile but Google will notify you after you got hit with a penalty, so the tool at best is damage control.

Getting high-authority backlinks is a major piece of Google’s algorithm because they are a deciding factor that now separates business that truly cares about Building Quality, Rank and Authority and those that don’t.

Recently, Google has started rolling out data refreshers and new updates to identify and penalize low-quality websites that use spammy link building techniques to game the search results.

Both the link management software and link prospector can help build non-spammy links that provide value to the original content. Link building is done primarily for search engine optimization purposes, but it is also beneficial for several other reasons. Always remember, would I build this link if Google didn’t exist? A link should always be to get more sales, not spammy traffic or to increase your bounce rate. Who wants that?

The link management software like SEOJet, link prospector, and link services like TheHOTH will help you stay out of the danger of a penalty if used correctly.
This means you are thinking out of the box when it comes to backlinking. Converting visitors to clients while at the same time increasing the rankings of a website is the main reason why backlinking is used in SEO. Improving the organic position of the website is the primary focus of backlinking, but it is not the only factor that is used when evaluating the performance of link building. Link building efforts can also be proven to be successful if the rankings of a site are improving and at the same time referral traffic is driving a significant amount of traffic to the website that converts to sales.

This means you should start thinking out of the box when it comes to backlinking. Either you want to hire a professional company to manage your link profile or you take a serious investment in educating yourself to do it right. Paying money to get things wrong is costly.

Converting visitors to clients while at the same time increasing the rankings of a website is the main reason why backlinking is used in SEO. Improving the organic position of the website is the primary focus of backlinking, but it is not the only factor that is used when evaluating the performance of link building.

Link building efforts can also be proven to be more successful if all elements are in line with an overall SEO strategy starting with proper keyword research, flowing down into On-page Optimization, creating great content and getting that great content A BETTER LINK with the right anchor text.

 

Keyword Research – A SEO Guide for Business Websites

Keyword Research For SEO

What’s It All About and Where do I Start?

Keyword research is starting to become a long lost art. Some know it as the most important part of SEO, and others refer to it as the one-and-only practice that gets you results and it’s obviously in direct proportion of how well you implement a proper keyword strategy for your business.

Keyword research is definitely important and always will be. It is a process that puts you on the start line when it comes to ranking high and prepares you for the race to the top result. But the true core of keyword research is to help you win as many races as possible, or in other words, rank on as many pages as possible by having the right keywords to begin with.

It’s true that there are just so many keywords and so many metrics out there, and all may seem like a tough pill to swallow for the average business owner. However, those metrics and specific keywords are able to give you the right kind of visitors to your website and potentially transform them to your long-term customers.

So in a nutshell, keyword research is an important part for SEO – and one that you must focus on before everything else.

Is Every Keyword The Same?
How Do I Know Which Ones To Target?

If you are asking yourself the questions from above, you should know that there is nothing like keywords that are the same. Sure, there may be similar metrics to a keyword – but in order to understand the real value of each keyword you must understand your website and industry, make some hypotheses, do some tests and repeat the entire process.

Below, we are going in-depth on all the keyword research tactics.

Basic Keyword Research

What most businesses and individuals are fond of is the basic keyword research. Basically, this research focuses on finding relevant keywords without the help of a specific tool. For example, if the business specializes in roofing and it is located in Toronto, the basic keyword research would deliver some obvious keywords such as “roofing contractor Toronto”, “roofing company Toronto”, “roof replacement Toronto” etc. aside from the main keywords that include “roofing”, “roof replacement” etc.

Basically, the aim of the basic keyword research is for you to get going with the idea of including keywords in your content that are relevant to your business. However, a business which aim is the top search engine spot cannot depend on the basic keyword research only.

The most basic (and advanced) program in the world when it comes to keyword research is the Keyword Planner by Google. And although many people have recently labeled it as outdated because of the new products on the market, it is still the gold standard to which many people look up to.

Using the Google Keyword Planner, formerly Google Keyword Tool is simple. You only log in to the page, enter a keyword and change the filters tailored to your needs. You can also set the tool to “Get Keyword Ideas” which is a nice feature to build out your blog post ideas.

Finding The Smart Keywords: How It All Begins

As soon as the basic keyword research phase is over, the process of actual keyword research can start. This is the part where you can actually identify the smart keywords that may work for your business.

A great place to start looking for smart keywords is Google itself, where you search for your relevant keyword (and location) and see the results, check out the competition.

But most importantly….

A thing that only a few people know is that Google shows a dozen of recommended keywords on every single page. Wondering where are they located?

Well, you only head to the bottom of the actual search page and you will see the ‘Searches related to [keyword]’ part. This is where Google packs some of the most relevant keywords tailored to your search, all of which being great additions to your already searched ones. You can search for more keywords, see the related searches for each result and combine the most relevant ones as well.

In case you can’t find it, here is a preview of the Related Searches category with the (roofing) example we already mentioned above.

Long-Tail Keywords & Their Massive Potential

A great way to step up your game when it comes to keyword research for better SEO is with the introduction of long-tail keywords. Don’t know what long tail keywords are?

Basically, a long-tail keyword is a keyword that has low competition in the search results and low to medium traffic. In other words, these keywords are used to target niche demographics and are more specific, which makes them less competitive. And only because of that, they provide both short-term and long-term benefits.

So, when searchers are looking for something more specific or tailored to their needs, they search for long tail keywords. For example, the keyword “cheap shirt” is a basic keyword which has thousands of views monthly. However, the keyword “red shirt under $100” is a more specific one and one that has a few hundreds of searches per month – and all of them are more specific.

The specificity in these searches is what makes long-tail keywords powerful. On top of that, ranking for a long-tail keyword as the first result is way easier because of the absent competition. Not every business is able to find as many specific keywords – which is why you should and dominate the industry, step by step.

Neil Patel has visualized the value of a long-tail keyword in an interesting graphic, shared below:

 

LSI Keywords: Another Great Place To ‘Fish’ For Keywords

Latent Semantic Indexing keywords, also known as LSI keywords, are the next group of keywords we’d like to share. These are basically keywords that are related to the primary keywords you are using but are not only synonyms or keywords that are similar to your focus keyword’s meaning.

LSI keywords change with trends and just like Google’s advanced algorithms, they are able to get you true results if used properly. A great example for an LSI keyword is the Oculus Rift one. As you probably know, “Oculus Rift” was a term we all knew of 5 years ago, but nowhere near a VR (virtual reality) device in the making. Today, “Oculus Rift” and “virtual reality” are keywords that go perfectly together because of the recent VR trend and the device named Oculus Rift.

There are many ways to track LSI keywords, however LSIGraph: LSI Keyword Generator keeps it simple. All you need to do is enter your main keyword and you’ll get data on more than 50 latest LSI keywords relevant to it.

Or if you still prefer the ‘old school’, you can go through the suggested search in Google or try any on this list of great free keyword research tools.

Free Keyword Research Tools

1. https://adwords.google.com/KeywordPlanner
2. http://lsigraph.com
3. http://keywordtool.io/
4. https://ubersuggest.io/
5. http://answerthepublic.com/
6. https://www.hittail.com

(We are putting together a Defitive guide to Free and Paid Keyword tools and I will place the link here, once created.)

The Semantic Search Done Through Google’s Rank Brain

The meaning of semantic search was something we covered in the part above. Basically, semantic in keywords stands for relevant keywords and ones that blend together.

Google, as a true pioneer in the SEO world, has recently created a new artificial intelligence program and named it “Rank Brain” – which helps people search for keywords based on the advanced artificial intelligence system packed into it.

 

A great way to explain the value of Rank Brain are the different measurements, trends and statistics for every country. For example, Europe and the US use different measurements and there are different trends in both areas of the world for particular products and services. Google’s Rank Brain and the next-gen search engine technology prioritizes on these trends with the specific location in mind – and never fails to recognize a new pattern.

The use of Google’s Rank Brain can positively affect your SEO campaign, mostly with the relevant keywords that pop in the results. In fact, these are the exact keywords that your potential customers are searching for – now served on a plate for you.

A Final Thought on Your Business Keyword Strategy

In the end, there is a lot when it comes to keyword research, and it seems that it is a practice that is growing. The variety of products, platforms and ways to research for keywords are the best proof for that. But the only thing that matters and will always matter are the relevant keywords you use, and the balance you create in your content.

 

Why you should improve Your CTRs for PPC and Organic Search Results.

Why should you work on improving CTRs?

PPC marketing, or pay-per-click marketing depends on CTR for a successful campaign, also known as click through rate. When CTRs are high, it means that your campaign’s quality score is improving and your ad will perform better. In the world of online marketing, being visible is fundamental, so improving CTRs are important. But there’s a lot more happening in the world of marketing than you may think. For starters, it matters a lot across all marketing channels, and it works hand in hand with organic search results, social media and email marketing.

Click Through Rate has an Outstanding impact on overall ranking…

There’s no secret that Google’s algorithms, as far as search engine optimization is concerned, are complex. CTR helps marketers provide a very detailed and well-structured answer to a user question, querry or Google search. Basically, when people click on a website and they begin reading articles on certain pages, Google can evaluate that website’s level of success based on how long people remain on that website as well as CTR percentage (impressions/clicks). It is important to assess not only your keywords, but your meta descriptions properly because if you’re careless, someone else will get that Click Through Traffic even though you may have better rank. People who spend time crafting a better meta description with a good call-to-action or compelling story to the end user gets more clicks.

In order to overcome the competition, you have to spend the proper time reviewing and correcting any descriptions that need re-writing or worse, completely missing. But then again, it’s not about writing longer descriptions, stuffed with keywords…its about getting character limits right and getting people to click on the search result. There are many Free Snippet Optimizer Tools to help you get a look at what your page would look like in the SERPs (Search Engine Result Pages) before you implement a change. Google cares way more about the value and quality of a certain page or post, and not so much about how many times you’ve added the keyword that defines your target for that page, that type of SEO got left behind after many Google Updates, like Panda. Many of today’s SEO strategists believe that getting SERP autonomy via CTR is the future of online website optimization. In fact Rand Fishkin from MOZ did a CTR experiment where he asked his fan base on twitter to click on a certian link and in three short hours that page went from #7 in Google to the #1 position. That is a pretty big ranking factor in anyone’s book. Also have a look at this infographic from Search Engine Watch, the #1 position in Google, receives 36.4% of traffic more than the second, third, fourth and fifth positions combined! That’s is quite the stakeholders share! Get optimizing and get to the TOP!

 

 

The great power of engagement metrics

When Google assess the quality of a web page, it looks for 3 key elements: relevance, trust, and authority level. But then again, don’t look at things the wrong way. Google doesn’t just look at the keywords of your pages or posts; it assess your entire website with over 200+ ranking factors and it time it does this it may use a certain algorithm path to rank the page or site. CTR optimization is an essential engagement metric that marketers should use to improve traffic and ranking. The data gathered helps the search engine make a decision, and maybe place your website on Page 1 or 10. It all depends on how reliable your website is to the readers. Quality content prevails, so you have to focus on engaging your audience with content that they can actually use. You can easily find your average website CTR in Google Search Console and even break Click-Through-Rates down page per page. This way you know what pages/posts to work on first…

 

Start Thinking More about On-Page Optimization

The way you format and structure your posts and pages is just as vital as improving CTRs. If the goal is to compel an audience and convince them to read your articles and click on your links, you have to choose your subheadings very carefully. Font size, headline, paragraph formatting, and infographics can help create a pleasant visual effect. Readers love well-crafted articles that offer useful information and external links to some more information that they might want to know more about. Offer helpful tools and suggestions to make pages valuable for your readers.

Website Traffic depends on high CTR

Low CTR levels are damaging to your website’s reputation, rank and traffic. If people are not clicking your links, then you’re doing something wrong and you need to change up your strategy. When inserting hyperlinks, make sure they lead to high-authority websites, with either a do follow or no follow link if you want to keep authority link juice for your own website. Also use target_blank for links, this way, your readers will remain engaged even if they are redirected to a new page. Steer clear of mediocre subheadings that don’t grab attention or don’t persuade readers to take action or read on. Focus on preserving engagement and include headlines that are catchy and to the point.

 

CTR is influential

CTR can have a great influence on the traffic quality of your website. A compelling marketing campaign must appeal directly to the reader and be geared towards your ideal client. If you provide them with information that they are looking to read, they’ll be more willing to try out your products and services. However, if you can’t raise awareness, or even get them (on page) then it’s a clear sign that your meta descriptions are not influential enough. Boosting search volume and CTR can be done in several different ways.

Target visitors who have already clicked your website using re-marketing lists. You can also go back and optimize your top landing pages for click through rates. Or go with a subscription management system that uses social media to instill trust and reliability to drive even more traffic to your company website. Even though many online businesses don’t know how to advertise with social media, it doesn’t mean the platforms are useless. On the contrary; they have a lot of potential and they can help boost overall CTR. But you need a seamless campaign that integrates conventional SEO with social media optimization to make that happen. We at SEO BANK are big believers in not only a strategic approach to online marketing but one that includes all channels for traffic for the best strategy possible.